How technology enables companies to connect with customers
You’ve heard of demographics (who people are) and psychographics (what they care about) but now, you must be aware of technographics (how people use technologies) Forrester is known for it’s success with our consumer social technographics, how buyers use social media in their lives. Just … Continue readingData: B2B Buyers and Technology Decision Makers use Social Technologies
I’m having good success working with StudioNashVegas, and based on your feedback from a while ago, we’ve slowly made the changes you’ve suggested. Being a community guy, I’m working with you all to decide on what’s best for the upcoming redesign –of course, I factor … Continue readingFeedback Session 2: Web Strategy Redesign
I haven’t published an “on the move in the social media space” in a while, in fact nearly 2 months. Why? Things really slowed down, and I received far less submissions, the recession is taking it’s toll. Despite there being many layoffs in the startup … Continue readingPeople on the Move in the Social Media Industry: Feb 23, 2009
I’ve been receiving many inquiries from friends, colleagues, and even family about Facebook’s third privacy debacle over it’s Terms of Service. The first two were turning on the news page and showing people network activity, and the second was the Beacon advertisement issue. Now, this … Continue readingDid You Delete Your Facebook Account?
I just finished reading (although some parts I skimmed, like the data tables) Techcrunch’s 2008 Year In Review a report they recently published at a fee, although the executive summary is available for free. Techcrunch is monetizing Crunchbase, their wiki/database of companies and funding, and … Continue readingReview: Techcrunch’s 2008 Year in Review Report
Above: The Social Technographics of Baby Boomers. Need to understand more about technographic ladder? read this handy key. I recently published a report on how baby boomers use social technologies based on our social techngraphics research. While my parents aren’t yet on Facebook, you’d be … Continue readingHow Baby Boomers Use Social Media
Yesterday, Cece, who also blogs about getting laid off, did an analysis of the PR firms that are are –and are not– using social media for their own corporate agency use. It’s surprising that many of the top PR firms didn’t have a corporate presence … Continue readingWalking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Feb 18, 2009
Apparently, a spammer is creating dozens of Twitter accounts, each one has one letter added to my profile name jowyang and is linking to a ‘get rich quick’ scam. I’ve received hundreds of messages from replies, direct messages, emails, and even a long distance phone … Continue readingThe Twitter Spoofer
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Feb 14, 2009
