How technology enables companies to connect with customers
Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly. Customers own your website and what you … Continue readingMarketing Voices: Three Recommendations for Marketing Leaders (11min)
In addition to constant listening and alerting to their market, brands should conduct an initial, then annual social media audit to be successful in their endeavors. Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey … Continue readingThe Importance of Social Media Audits
Those who are seeking social media careers need to remember to remember that social media technologies are secondary to meeting business and customer needs. I’ve been interviewing social media strategists at corporations or their bosses for my upcoming report on social skills needed in brands. … Continue readingUsage and Experience Doesn’t Equate to Social Expertise
It was so fun to live blog this event, something I rarely get to do now. I just love in taking all this information from the world’s largest brands, this is a raw capture. Read the live tweets #ISF09 here at the Internet Strategy Forum … Continue readingHow HP Integrates Digital and Social, Kathy Durham, VP Marketing
Summary: Yahoo’s new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com. It’s a much needed update as Yahoo keeps up with the modern web, but think of it as evolution –not a revolution. Last week, a … Continue readingYahoo’s New HomePage Integrates Applications –and Dabbles with Social
Interns are an important part of the team, you’ll be more successful with them –but should not be the core business leader — supplement with seasoned business managers. I remember being a bright eyed intern during college at Silicon Valley’s premiere web startup Exodus Communication. … Continue readingHow to Use Interns In Your Social Programs
Last week I jumped on a call with Joseph Jaffe, who focuses on social media marketing. Usually in my career, day job, and blogging style, I’m very structured, organized, and well…analytical. I gave all that up to have an impromtu converation with Joseph to discuss … Continue readingPodcast: Jazz with Jaffe
“Looking at LinkedIn Recommendations, They are Puffery” I’m currently doing research on what skills marketers are looking for in their social media team, and interviewed one hiring manager yesterday. She told me she didn’t value the references on LinkedIn and told me that “Looking at … Continue readingRequested Recommendations on Social Networks: Why I Won’t Do It
Consider this a supplement to my latest report on “How Companies Should Organize for Social Computing“. I continue to get questions from clients, and have spent time with more large brands are connecting with customers. Diving in further, I’ve noticed that there are five ways … Continue readingBreakdown: The Five Ways Companies Let Employees Participate in the Social Web
To Increase Engagement, Brands to Allow Users To Login With Facebook, MySpace, Twitter In a recent report titled the “Future of the Social Web” we found that we are entering the era of social colonization, every webpage and experience will be social–even if brands choose … Continue readingGet Ready As Corporate Sites and Social Networks Start To Connect
