How technology enables companies to connect with customers
18 Use Cases That Show Business How To Finally Put Customers First Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. … Continue readingAltimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management
Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming … Continue readingRoadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter
JESS3 / The State of The Internet from Jesse Thomas on Vimeo. Numbers are powerful, but only if they provide context to the changes in our life. This above embedded video (if you don’t see it, click here to the blog post) has been created … Continue readingA Sense of Scale: Social Networking By The Numbers (Video)
Yesterday, we had the second in a three part webinar series about social strategy. The first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so be sure turn it up) are intended to … Continue readingDeveloping a Social Strategy: Slides and Webinar Recording –Share It
Lots of changes, in particular, many of my former colleagues from the Forrester Research interactive marketing and marketing leadership teams that I used to work closely with have moved on. Forrester hires top minds, so when I run across an alum, it’s like a reunion … Continue readingPeople on the Move in the Social Media Industry: Feb 24, 2010
What happens when the social web and mobile devices become synonymous? Customers will be able to access their friends opinions in real time, make decisions on the fly, and will never have an excuse to make a poor buying decision. [As mobile and the social … Continue readingWhen Mobile and Social Merge –Welcome Michael Gartenberg
I’m here in Phoenix Arizona as a keynote speaker to the Council of Alumni Associations Executives, these are the fine folks that manage alumni orginizations where you may have gone to college. The reason I’ve been invited to speak as a professional speaker is their … Continue readingMatrix: Impacts to Alumni Organizations In A World of Social Networks
Low Cost Innovation Confuses Buyers With Excess Choices As a Web Strategist, you seek to balance the three spheres of business, technology and community. Perhaps a challenging one is the ‘technology’ sphere as you’re faced with the decision of build vs buy, specialized vs broad, … Continue readingSocial Technology Buyers Matrix: Broad vs Specialized vs Do It Yourself
It’s been a long time since I’ve done this series “Silicon Valley Sightings” as well, quite frankly, I’ve been doing a lot of travel in my role as an analyst. Yet, despite the lull in posting this series (I’m sure local food blogger Brian Stephens … Continue readingSilicon Valley Sightings: Lighter Than Air on a Zeppelin Tour
Web Strategy Summary Facebook to now offer Paypal as an additional way to buy advertisements and virtual currency for social games (press release). This paves a way for Facebook to reach global advertisers who prefer PayPal vs traditional credit cards. Although this partnership is … Continue readingFirstTake: Facebook PayPal Deal Spurs International Ad Sales
