How technology enables companies to connect with customers
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months … Continue readingFramework: The Social Media ROI Pyramid
Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011. I’m sharing these slides as I take the stage for one of the few business focused tracks at the largest European internet conference, LeWeb (pic). The following slides are based on the … Continue readingSlides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote)
(Jeremiah: The following is a guest post by Mitch Canter who lead the web redesign for the version you’re reading. It’s been about two years since we’ve done a redesign and I’m due for a refresh (see how we involved you). But to be successful, … Continue readingWeb-Strategist.com – 3.0
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Nov 22, 2010
Last week, I closed off WOMMA 2010 as the closing keynote, and presented Altimeter’s recent research on the Career Path of the Corporate Social Strategist (read the report) to a few hundred folks. In the closing recommendations on slide 58, you’ll find six very specific … Continue readingSlides: Career Path of the Corporate Social Strategist (Keynote)
The full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media … Continue readingAltimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’
Altimeter Group is going to release a research paper on the Career Path of the Corporate Social Strategist, and this is subset data, sign up here to receive the upcoming report. These corporate social strategists (which I’ve segmented as companies with over 1000 employees) responded … Continue readingResearch: Most Companies Organize in “Hub and Spoke” Formation for Social Business
Part 1: External Goals Part 2: Internal Goals (You are here) This is part 2/2, yesterday, I released research discussing the priorities companies have for external also known as ‘go to market’. To balance out the data, Altimeter Group has posed similar questions to Corporate … Continue readingAnalysis: 2011 Internal Goals In Corporate Social Strategy: Proving Value and Change Management (2/2)
Part 1: External Goals (You are here) Part 2: Internal Goals The Corporate Social Strategist Must Plan for 2011 In the near future, I’ll be publishing a research report about the corporate social strategist and their program. In our survey these decision makers within corporations … Continue readingAnalysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)
Below is an embedded powerpoint. If you can’t see it (perhaps from email) please see the blog post to access the presentation. Last night, I was invited to to present my research findings to the VC community on Sand Hill road at National Venture Capital … Continue readingIndustry Reference: The Social Business Stack for 2011 (Slideshare)
