How technology enables companies to connect with customers
How many social media accounts does an advanced social business have? Well, when we look at mature companies like Microsoft, we find large indexes, or CPG giants like Coca-Cola each deploy their own, then even regionalize, or any large retail or hospitality brand that has … Continue readingNumber of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”
This will be the fourth, (or wait, fifth? I can’t keep track over the years…) design iteration of the Web Strategy blog, and I’m pleased to share an upcoming sneak peek comp. Overall, we leaned on a focus on accessing information quickly –rather than a … Continue readingSneak Preview: Upcoming Blog Redesign
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry: July 19, 2011
The Internet Continues to Shift Power to People –Away from Institutions. Four years ago, I had the fortune of meeting with one of the god fathers of the internet industry, esteemed Doc Searls you may know his contributions to the book The Cluetrain Manifesto. Doc … Continue readingVRM Systems Put Power in Hands of Buyers –Disrupting Sellers
Up front disclosure: Altimeter believes in fostering trust with the market, and we disclose who our clients are, providing they agree. Some of the vendors listed below are clients. Summary: Nascent Market Appears Similar, Confusing Buyers Overall, the Social Media Management System (SMMS) space lacks … Continue readingSocial Media Management System (SMMS) Lack Differentiation in Positioning, Confusing Market
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry: July 10, 2011
Infographics. I love them. Nothing tells a story better than using colorful, easy-to-read illustrations that couple important data points that justify the meaning. In fact, over a year ago, I said that “Infographics are the new white papers. Our media consumption diet has shifted from … Continue readingInfographics are Useful –But They Must Evolve
Community Standards: A Comparison of Facebook vs. Google+ http://www.thisblogrules.com/2011/06/facebook-vs-google-its-on-infographic.html Compare features
A few weeks ago, I had the honor of presenting at Sydney’s Amplify festival, which was hosted by AMP, one of the largest financial institutions in Australia. I spoke three times, from workshops and keynotes. A majority of the attendees were employees from AMP, and … Continue readingKeynote: Social Business Workshop at Amplify, with a focus on Regulated Verticals (Video and Slides)
Social Media jobs continue to heat up, see this video piece on CNN. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be … Continue readingPeople on the Move in the Social Business Industry: July 3, 2011
