How technology enables companies to connect with customers
I’m thrilled to return as a keynote speaker at LeWeb for the third time in a row. While I’ve shared these same findings on social business at conferences in the US, I’m pleased to finally present in EMEA. We found that despite companies running to … Continue readingSlides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)
Industry Note: On a not so surprising note, Facebook continues to expand and will be hiring thousands of employees in locations such as NYC, Seattle, and likely in their new Austin location with the acq of Gowalla this past week. This growth of talent will … Continue readingPeople on the Move in the Social Business Industry, Dec 6, 2011
Left image: Melanie Notkin, in middle, evangelist for Savvy Aunts, at her book launch in Manhattan NYC. Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all. I so often hear from … Continue readingNot Just Moms: Untapped Opportunity for Brands, meet the ‘Savvy Auntie’ aka PANKs
Below, you can access a video of me presenting the highlights of my latest research on social business maturity. Above: Click image to access video. Thanks to Jonathan Gourlay of Search Content Management for interviewing me after my keynote at KMWorld in DC, discussing our … Continue readingVideo Interview: The Hierarchy of Social Business Maturity
Traditional Communications Disrupted: Bigger, Faster, Riskier. The rise of social technologies over the last few years has impacted the corporate communications department the first and often most severe. From angry bloggers to ratings and reviews these departments were some of the first to respond, and … Continue readingCorporate Communications, Disrupted, Yet More Important Than Ever Before
While I’m comitted about tracking the roles in the social business space, earlier last week, I asserted that if the Corporate Social Strategist does their role well, it goes away, it drew quite a bit of dialog. The hires in the social business space continue … Continue readingPeople on the Move in the Social Business Industry, Nov 20, 2011
The social software space has been conducting some interesting marketing techniques, and I’m here to comment on what I’ve seen. Being an attendee at dozens of shows a year, also receiving more emails than I can count from these vendors, I wanted to provide a … Continue readingThe Peculiar Marketing Trends Among The Social Software Industry
Companies are frequently misguided by relying on fan and follower count as the primary measurement for their social media investments, instead they must focus on the outcomes of these fans and followers. We wouldn’t buy a car without looking under the hood, or buy a … Continue readingNumber of Fans and Followers is NOT a Business Metric –What You Do With Them Is
It may surprise you, but a sign of a mature social business is to allow negative customer reviews right on the homepage. Hard pill to swallow? Absolutely. Many brand managers, CMOs and CEOs will resist tarnishing the brand, yet savvy social strategists know to enable … Continue readingAspiration: Trusted (Negative) Customer Reviews on your Corporate Homepage
One thing that surprises many, if the Corporate Social Strategist does their job well, it goes away. Don’t believe me? Fine. But this isn’t just my opinion, it stems from research, In fact, I encourage you to first read the Career Path of the Corporate … Continue readingWhen The Corporate Social Strategist Role Goes Away
