How technology enables companies to connect with customers
Last week was a tremendous change, giant marketer P&G announces 1600 layoffs as they reduce jobs in various roles, and instead shifting budget to digital marketing. The CEO, when pressed, indicates a strong focus on digital marketing, citing: “In the digital space, with things like … Continue readingP&G Layoffs Signal Focus on Digital Industry
More jobs are coming in on the Web Strategy job board, see right nav, or see the full listing. In particular, AAA is hiring quite a few community managers, hear from their social strategist, Kim who’s listed below as getting promoted at the firm. Both … Continue readingPeople on the Move in the Social Business Industry, Jan 31, 2012
It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. These folks are critical in the change as companies have moved from … Continue readingA Worldwide Salute to Community Managers
Mark you Calendars now that Community Manager Appreciation Day is coming this coming Jan 23rd, please salute your community professionals. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job … Continue readingPeople on the Move in the Social Business Industry, Jan 16, 2011
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying … Continue readingBuyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)
In order to understand the movement in the ever-changing tech blog space, let’s dissect the market to identify trends. Whether folks agreed or disagreed, the assertion that Tech Blogs are evolving from the Golden Era to the next, continues to resonate as a healthy discussion. I saw … Continue readingA Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age?
Update Dec 29: I posted a Taxonomy of Tech Bloggers in response to the growing conversation. That’s right. We’re at the end of an important period. The tech blogosphere as we know it, is over. Four Trends Show the End of this Era: Like the … Continue readingEnd of an Era: The Golden Age of Tech Blogging is Over
How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations … Continue readingData: Composition of a Corporate Social Media Team
For seasoned or budding community managers, investing in a solid foundation of learning through an education program and becoming certified is a good investment –yet don’t think classroom time is sufficient, as time and experience in the field is the most important. A Need for … Continue readingCommunity Management Education (and Certs) a Sound Investment –Yet Experience Trumps All
Mark you Calendars now that Community Manager Appreciation Day is coming this Jan, please salute your community professionals. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I … Continue readingPeople on the Move in the Social Business Industry, Dec 18, 2011
