How technology enables companies to connect with customers
Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent … Continue readingWhy Social Business Headcount Decreases Before Radically Expanding
Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want to … Continue readingDear Brands, I’m Unnerved Too
For my third year, I spent yesterday at the Maker Faire, in Silicon Valley. Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption … Continue readingThe Maker Movement Disrupts Brands, Provides Opportunities
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google … Continue readingGoogle better organizes our world –and sells us back the experience
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, … Continue readingResources: Converged Media, Integrating your Paid, Owned, and Earned
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, … Continue readingSocial Business Buyers Invest in Scaling
Dear Brands,I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy. I bought it and I bought it again. But now, that’s about to change. I don’t want to buy from you directly. I … Continue readingDear Brands, Our Relationship has Changed
Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods rather than buying them from you! Do you want to know why? We’re conducting research in a pragmatic method to find out why. … Continue readingThe Three Market Drivers: Causes for the Collaborative Economy
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded … Continue readingAltimeter Research: Social Business Spreads Across The Enterprise
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter.What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. [Collaborative Economy is next phase of … Continue readingThe Next Phase of Social Business is the Collaborative Economy
