How technology enables companies to connect with customers
Above Image: Screenshot taken from keynote presentation on the Collaborative Economy.I’m about to tell you that in the most advanced form of the Collaborative Economy, the crowd becomes the company. To set the context, this post is the most advanced form of the Collaborative Economy, and … Continue readingProvide a Platform for the Crowd to Become Your Company
Above Image: An advanced view of the Collaborative Economy Value Chain in an ‘exploded’ view. This exclusive image, which was not included in the seminal report on the Collaborative Economy, shows a potential new business model that taps into new transactions beyond traditional selling. In the final … Continue readingThe Many Forms of Transaction in the Collaborative Economy
As part of my ongoing coverage of the Collaborative Economy (read all the posts) it’s important we explore all facets of this disruptive trend to corporations, not just upsides, but the downsides as well. I also see that “marketplace friction” is a sign of the … Continue readingThe Dark Side to the Collaborative Economy
Ever wanted to live a life of luxury, but are just a few billion dollars shy? Now, with simple web technologies, anyone can have access to just about whatever they need, without having to own it all. In fact, I’m already living this way, as … Continue readingCollaborative Economy: Live Like Royalty Without Owning a Throne
This inforgraphic is part of my ongoing coverage of the collaborative economy (see all posts), which is the next phase of the social business. What’s that? We’ve published a seminal report on what it means for corporations including video, slides and additional resources. Altimeter’s segmented 200 … Continue readingInfographic: Collaborative Economy Startups Proliferating
Thanks to you, last week’s Report on the Collaborative Economy was readily received, and has been viewed over 26,000 times. The media and bloggers alike have picked up on it. As we digest what it means, it’s important to recognize that this is the next phase … Continue readingInternet Phases: Past, Present, and Future
Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic … Continue readingReport: Corporations must join the Collaborative Economy (Slides, Video)
Dear Brands, My last two heartfelt letters have been awkward for our relationship. But they had to be written. I told you that customers don’t need brands, since we get products and services directly from each other using the sharing startups. In my first letter, I … Continue readingDear Brands, Our New Relationship Awaits
Above: When banks become bikes, meet the Citi Bike How do brands add to the Collaborative Economy, if they don’t offer physical goods? They sponsor the sharing movement. Meet Citi Bike in NY. I’ve learned from my New York-based colleague, Rebecca Lieb (Marketing and Advertising analyst), that … Continue readingHow Brands Add to the Collaborative Economy
Disruption: Traditional Travel Sites Fall Behind –New Players Taking Preference Ever wonder how well companies are performing, esp if you don’t have access to their financials? One big clue is the organic social media chatter being discussed about them, which we refer to as a … Continue readingCollaborative Economy AirBnb Loved over Traditional Travel Sites
