How technology enables companies to connect with customers
Many interactive marketers and web strategists are unsure of what to do, either to create a campaign on existing social networks (like Facebook, MySpace or Bebo) or to create their own branded social network around or on their corporate website. Charlene’s keynote yesterday outlined that … Continue readingForrester Report: Online Communities: Build Or Join? (The answer is ‘When’)
The four panelists did a great job yesterday handling my barrage of questions in the Widget Strategies and Social Platforms session, Hooman Radfar (Clearspring Technologies, Inc.), Walker Fenton (NewsGator), Pam Webber (Widgetbox), Ben Pashman (Gigya) discussed widgets strategies. I asked each of them to suggest … Continue readingWidget Strategies Panel
[It’s a perfect day here in San Diego at Graphing Social Patterns, we’re right on the waterfront, but us geeks, well we tweeted, blogged, and talked in a dark room] Most of the presentations this morning have been very developer focused, I’m covering Graphing Social … Continue readingFor Success, Facebook Marketing Requires Risk Tolerance
I’ve been tracking with great interest the “White Label” (meaning you can rebrand as your own) Social Networking space with great interest for some time. When I first started the master list, it was at about 20 companies. Now it pushes 70 companies, and even … Continue readingConsolidation Needed in the White Label Social Networking Industry
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4945/alltop-guy-kawasakis-newest-venture-in-social-media Jennifer Jones the host of Marketing Voices continues to improve in quality, with her strong background in broadcast TV, she continues to bring professionalism by interviewing the top leaders in the marketing … Continue readingVideo: I get schooled by Guy Kawasaki “The Young and the Old Samurai”
What idiocy am I talking about? The idiocy of the first web craze from 1998-2001. I started off my career working at Exodus Communications, a premiere web host for the top web brands, at the headquarters in Santa Clara, in the heart of the valley … Continue readingCommemorating the Idiocy of the Dot Com Era: Did we Repeat or Reform?
In business schools, we were force fed many comprehensive, yet meaningless definitions of marketing –and were then forced to recite, write, and regurgitate it. Two days ago, Chris Kenton asked the community roundtable for their definition of marketing, I coughed up mine: [Marketing is the … Continue readingA Definition of Marketing in Nine Words
Many companies and individuals using social media are struggling with the balance of supporting one’s employer, while maintaining their individuality online through blogs, social networks, and whatever comes next. Research indicates that the adoption of social media tools is here, and will continue to normalize, … Continue readingThe Social Media Rift between Employees and Companies
Something that I didn’t disclose in public, that my research on Community Managers (that I published yesterday) serves two purposes, Forrester is seeking a Community Manager at our Cambridge Mass HQ. I contributed the basics to this job description, which as modified by the hiring … Continue readingForrester to hire a Community Manager, will you apply?
