How technology enables companies to connect with customers
Although many brands forget that what happens offline echoes online, Sony is using a combination of digital and in person evangelism for a powerful concoction. Last night, I had dinner with Sony Electronics President Stan Glasgow and Top Blogger, Rick Clancy who publishes on the … Continue readingHow Sony Electronics Reaches Online –and Offline– with Bloggers
Lately, I’ve been focusing on Baby Boomers, and even managed to anger and insult one of this prestigious generation. Now, I’ll turn my attention to Generation Y, also known as the millennials, digital natives or the MySpace/Facebook generation. I realize that some don’t like this … Continue readingWho has more data about Gen Y: Facebook or the US Government?
ExpoTV recently ran a research study to determine how do consumers relate to each other. While this isn’t Forrester Research, so I will not defend, nor explain their methodology. It’s rare that analysts point to research other than their own, if I put your interests … Continue readingFindings: Why Companies Should Talk to Customers
I screw up a lot, always have, always will, but what matters is what I do next. My first presentation to a Forrester client was a total F-up. I’m not new to speaking, but presenting in the Forrester style requires a specific style, and as … Continue readingFail Fast
I’m in the unique position that I get to speak to enterprise brands, white label vendors, and now CMS vendors on a regular basis, here’s what I’m seeing: It’s now quarter 3, and I start research on the big report, the Forrester Wave (learn about … Continue readingSocial Software: Here Come The CMS Vendors
I create many lists, have been doing this since I started this blog. Why? It helps me to keep track of the industry I’m covering, I can watch it grow, and it’s a reference I can quickly pull up and demonstrate to others who’s doing … Continue readingSix Social Media Lists to Watch
A few days ago, I ran a contest for two winners to receive free tickets to the Internet Strategy Forum Summit in Portland. The winning responses, based on insight, ability to back up their predictions and being succinct were Christopher Smith and Kristie. I’ve selected … Continue readingThe Future of the Corporate Website involves People
Above: I spent Saturday on San Gregario beach in Half Moon Bay, just a few minutes from the hustle and bustle of busy Silicon Valley, pics from mobile phone. While only 30 minutes from companies like Siebel, Oracle, NetSuite, and Visa in San Mateo, Half … Continue readingSilicon Valley Sightings: Half Moon Bay, the Beach in the Backyard
Previously, we heard that Andrew read this blog and got a job, now more success stories that people are connecting –and getting jobs from reading the web strategy blog, this is great news. I’ve been given permission to publish this email from Jonathan: Hi Jeremiah, … Continue readingAnother Job Hire from reading this blog
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5244/social-marketing-skill-set-how-to-find-and-package-people It seems odd, but yes, there’s a unique need for marketing executives that must know traditional marketing strategy, but also the social media space. Perhaps not in the Fortune 5000 ranks, but … Continue readingRecruiter Bares All: How to Hire a Social Media Marketing Executive
