Lately, I’ve been focusing on Baby Boomers, and even managed to anger and insult one of this prestigious generation. Now, I’ll turn my attention to Generation Y, also known as the millennials, digital natives or the MySpace/Facebook generation. I realize that some don’t like this … Continue readingWho has more data about Gen Y: Facebook or the US Government?
ExpoTV recently ran a research study to determine how do consumers relate to each other. While this isn’t Forrester Research, so I will not defend, nor explain their methodology. It’s rare that analysts point to research other than their own, if I put your interests … Continue readingFindings: Why Companies Should Talk to Customers
I’m in the unique position that I get to speak to enterprise brands, white label vendors, and now CMS vendors on a regular basis, here’s what I’m seeing: It’s now quarter 3, and I start research on the big report, the Forrester Wave (learn about … Continue readingSocial Software: Here Come The CMS Vendors
I create many lists, have been doing this since I started this blog. Why? It helps me to keep track of the industry I’m covering, I can watch it grow, and it’s a reference I can quickly pull up and demonstrate to others who’s doing … Continue readingSix Social Media Lists to Watch
Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5244/social-marketing-skill-set-how-to-find-and-package-people It seems odd, but yes, there’s a unique need for marketing executives that must know traditional marketing strategy, but also the social media space. Perhaps not in the Fortune 5000 ranks, but … Continue readingRecruiter Bares All: How to Hire a Social Media Marketing Executive
I can’t believe how fast time flies, I’m now at my second year for this domain. While I’ve been blogging longer than two years (blogspot, 360, etc), the purchase of this domain web-strategist.com has been a milestone, let’s recap. By the numbers: A Benchmark What … Continue readingHappy 2nd Blog Anniversary: Web Strategy Blog
Damn, I may have put my foot in my mouth again… Wow, I should have saw this coming, in a recent comment by Margie (BTW, I read every comment, regardless of what post it’s put on) is offended, well downright mad at my post on … Continue readingDid I offend the Baby Boomers?
I’m with quite a few late adopters of Social Media, in fact, I’m at Forrester’s Finance Forum here in NYC, one of the banking centers of the world. I can often tell the level of sophistication of industries to social media by the type of … Continue readingOverheard: “Campaign to Leverage Social Media Users”
I’m here in NYC, one of the financial nerve centers in the world, attending Forrester’s Finance Forum. With loyalty to brands decreasing over time, companies need to figure out how to reach customers where they are, where many, are discussing their financial past, present and … Continue readingOngoing list of Social Media Efforts from Banks, Credit Card, Financial Institutions and Lenders
Been a busy week, I was in L.A. (twice) helped many clients, and now am off to NYC today on Sunday in preparation for tomorrow’s Forrester Finance Forum. Aside from the hectic schedule, there are two major changes in my life: 1) My kid sister … Continue readingGen Y Enter Stage Left, Baby Boomers Exit Stage Right
