I’m writing this from 30,000 feet as I fly back from Chicago to SF, it took nearly 2 hours to clean out my inbox, and that’s not even my personal one. Thank you for all the wonderful suggestions and kudos for hitting my one year … Continue readingMeet Forrester’s Social Computing Analyst Team
Above Photo (Click to view notes): The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Peter Burris, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings.) The last time I participated in an … Continue readingMashing the Forrester and Jupiter Social Technologies Research teams
One of the ways I tell companies how they can best serve their market is to be transparent on how they build products. By doing so, it helps folks not only understand, but appreciate the level of effort that goes into creating a service or … Continue readingStatus: Forrester Wave Report for Community Platforms, Data Collection (Part 2/4)
Left Image: Here’s some sample data that is derived from NACTAS 2007 North American Social Technographic Online Survey. Although I primarily rely on the proven Forrester Research methodology, when it makes sense, I tap into my network to discuss concepts and get examples. While only … Continue readingHow crowdsourcing helps some –but not all research activities
A few months ago, I put a call out to the industry to submit to this catalog of the Community Platform space (also known as the White Label Social Network space), my interest in this space grew from a list I started over a year … Continue readingForrester Report: Vendor Product Catalog of Community Platforms For The Interactive Marketer
It’s true, most social network marketing isn’t being done effectively, why? Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting … Continue readingForrester Report: Best And Worst Of Social Network Marketing, 2008
Blogging the status of my research agenda has become an efficient way for me to communicate with the market I cover, as well as signal to clients new areas of expertise. Fortunately, much of the market I cover (or their PR firms) read this blog … Continue readingStarting the Forrester Wave: White Label Social Networks and Community Platforms (Part 1/4)
I just got back from Forrester’s Finance forum, according to one of our long term attendees Steve blogged it was a success. This is one of the perks of the job, being able to meet interesting folks and hearing how you’ve helped them be better … Continue readingForrester Research is hiring — Become an Analyst or Researcher
This is an advertisement for Forrester services. I share a lot on this public blog, and we should be thankful my employer is so gracious to encourage this, so please show the same respect as you would to my other posts. For some history, I … Continue readingUpcoming Social Computing Workshop
(Left: New analyst, Steven Noble and John Cass, Online Community Manager, stroll with me in Cambridge after work) A while ago, I mentioned a public call for resumes for Forrester’s Community Manager role, we even heard from the hiring manager, Michele Frost, who is our … Continue readingPlease Welcome John Cass, Forrester’s Online Community Manager
