18 Use Cases That Show Business How To Finally Put Customers First Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. … Continue readingAltimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management
Yesterday, we had the second in a three part webinar series about social strategy. The first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so be sure turn it up) are intended to … Continue readingDeveloping a Social Strategy: Slides and Webinar Recording –Share It
What happens when the social web and mobile devices become synonymous? Customers will be able to access their friends opinions in real time, make decisions on the fly, and will never have an excuse to make a poor buying decision. [As mobile and the social … Continue readingWhen Mobile and Social Merge –Welcome Michael Gartenberg
Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level. Organizations that focus on social technologies suffer from the symptom of ‘Fondling The Hammer‘ . True social strategy stems from business objectives –not … Continue readingRegister For Webinar: Developing a Social Strategy by Objectives
Two Key Additions In Growth Areas: Lora Cecere, Alan Webber We’re pleased to announce that we’re expanding two new partners Lora Cecere (full bio), Supply Chain Management and Alan Webber (full bio), Government Innovation. Founding partner, coauthor of Groundswell, Charlene Li discusses the hires and … Continue readingGrowth at Altimeter Group: Supply Chain Management, Government Innovation
Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and myself. We know that customers are adopting new technologies to communicate with … Continue readingSocialgraphics Help You To Understand Your Customers: Slides and Webinar Recording
Left: In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, marketers must measure socialgraphics, which indicates how they interact with each other. Update: Get the slides and watch the webinar: Thanks for attending, with … Continue readingWebinar: Socialgraphics Provides a Customer-Centric Approach to Social Strategy.
Long term friend and former colleague Robert Scoble (who’s now with Rackspace) came by to interview the Altimeter Group. Although Deborah Schultz and Charlene Li were off traveling the globe, Ray Wang (who covers enterprise strategy) and myself were able to sit down with Robert … Continue reading(Video) 2010 Trends: More Speed and Integration, 27 min
This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that … Continue readingSocial Search: Customers Influence Search Results Over Brands
If you’re in the market to buy web based collaboration tools, community platforms, CRM, or any software as a service application, know your rights before you buy. A few months ago Charlene Li, founder of the Altimeter Group launched her Engagement Database report, which showed … Continue readingAltimeter Report: Customer Bill of Rights – Software-as-a Service
