Sponsored conversations are happening, yet we insist on it being done right and ethically, that means disclosure and being authentic. This post, which I’m updating frequently, will serve to show there is a long history of sponsorship, the many forms of sponsorship, and an ongoing … Continue readingA Running List of Sponsored Conversations
Although Controversial, Sponsored Conversations are Here to Stay Sponsored conversations, although controversial, aren’t going away. In fact during recession, they will likely increase. Update: See this growing list of bloggers and brands that have participated in sponsored conversations. Despite the demand that brands desire to … Continue readingHow To Make Sponsored Conversations Work
Update: I’ve now experimented with Specwork to better understand the issue, and will be sharing the good –and bad –on stage on SXSW, read more Despite the fact that I hired a designer to redesign my blog, I’m wanting to experiment with social tools as … Continue readingCrowd Sourcing My Banner Design
Left: Access the Slides from the USC report on The Impact of the Current Economic Situation on Public Relations/Communication The USC School of Communication contacted me about their latest study based of 200 PR agencies to find out the impacts of their business during a … Continue readingData: What Happens to PR Firms in a Recession, a 2009 Forecast
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Feb 26, 2009
I’ve helped dozens of companies define their social media strategy based on research. Often, we conduct custom research efforts to evaluate first if their customers are using these tools (technographics) then we often talk with many stakeholders to find out their thoughts on social media. … Continue readingCulture, the Great Influencer on Corporate Social Media Adoption
Left: Lithium’s Insight Report provides brands with key community attributes, and automated recommendations. Measurement is more important than ever I was briefed by Lithium, one of the vendors in my Community Platform Wave report, of their Insights listening product, which they announced today. In the … Continue readingMeasurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’
Thank god for the recession, as now the social media gurus are on the way out. One of the challenges of the social media industry, oh, and in case you haven’t noticed, there are a lot of challenges, is that self-proclaimed gurus have appeared from … Continue readingExpulsion of the Social Media “Gurus” –Impacts of the Recession
You’ve heard of demographics (who people are) and psychographics (what they care about) but now, you must be aware of technographics (how people use technologies) Forrester is known for it’s success with our consumer social technographics, how buyers use social media in their lives. Just … Continue readingData: B2B Buyers and Technology Decision Makers use Social Technologies
I’m having good success working with StudioNashVegas, and based on your feedback from a while ago, we’ve slowly made the changes you’ve suggested. Being a community guy, I’m working with you all to decide on what’s best for the upcoming redesign –of course, I factor … Continue readingFeedback Session 2: Web Strategy Redesign
