Update Nov 5: I’ve created a framework based off the following data, and have a full presentation available. Click here to see the full Social Business Stack for 2011, which now supersedes this blog post. Background: From Three Software Classes to Fifteen (Sixteen) in 4 … Continue readingThe Stack: The Fifteen (now Sixteen) Classes of the Social Business Software Suite (Q4, 2010)
Altimeter Group is doing thorough research on the role of the Corporate Social Media Strategist. I’ve got bits of data below, and a bunch more coming. Who are these people? The Corporate Social Media Strategist are are decision makers of social media within an enterprise … Continue readingUpcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?
Trend: Corporate Websites and Social Networks Begin Integration For over three years, it’s been argued that corporate websites were irrelevant since they were separate from consumers who were making decisions with each other on social networks. Since then, we’ve discussed a vision of how corporate … Continue readingResearch Note: Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Sept 21, 2010
At a recent engagement, I was asked to list out the benefits and risks for companies to participate and not, as you know, from our research on how companies connect with customers, the Engagement DB research found there are four types of companies: Wallflowers, Butterflies, … Continue readingMatrix: Risks and Rewards of Social Business
Are you struggling to measure the ROI of your social business efforts? Can’t get more resources? Unable to link your social media efforts to where your ecommerce is already happening? Have you been asked by management “How does social media impact the top line?”, chances … Continue readingFinally, Social Media ROI at our Intimate Event: ‘Rise of Social Commerce’
Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang). Situation: Twitter’s new redesign advances their user experience Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks. Overall, Twitters new … Continue readingFeature Showdown: Twitter 3, Facebook 4.
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Sept 8, 2010
Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to seven or more of these ten criteria. We’ve been interviewing the most sophisticated brands in the world when … Continue readingHow to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity
CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows … Continue readingCMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach
