If you work at an interactive agency or at a brand that’s interested in marketing at social networks, this post is for you. Agencies and Brands unsure what to do I can see the deal now, and I’m sure many of you have been in … Continue readingWhy Social Network Marketing Misses Out: Playing Solitaire at a Party
I saw an interesting tweet from Mark Krupinski, a Community Manager at Rasmussen College, that really deserves it’s own post: [“…When you hire someone,…you ‘hire’ his or her network…” -Mark Krupinski] While this is certainly true in sales and recruiting (professional networkers), how does it … Continue readingThe Intangible Risk and Opportunity: Your Network
Photo from Nancyscola It’s amusing to see how many brands are getting on the “Social Network” bandwagon, this time with Staples selling “Social Networking Cards“. I first learned about this from fellow analyst Julie Katz who is equally perplexed as I was. Essentially (if you … Continue readingBuzzword Heaven: Social Networks
Glassdoor, a social website that lets employees rate and rank previous and current jobs, approval rating of your CEO (much like the presidential approval ratings) as well as share salaries, is slowly getting traction. I login every few weeks to see slow steady growth. If … Continue readingGlassdoor: What Your Employees Think of You
(Left photo: Paul Denlinger, Elliott Ng visit me at Forrester, Foster City, CA. If you’re interested in China and the internet, subscribe to their blogs) Jeremiah: This is the second post from Paul Denlinger (read the first here), who’s living in China, an internet expert … Continue readingGuest Post: China: After the Earthquake, Before The Olympics
It’s true, most social network marketing isn’t being done effectively, why? Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting … Continue readingForrester Report: Best And Worst Of Social Network Marketing, 2008
(Above Picture: 22 brands provide schwag (real and useful products) to the Blogher pre party…imagine the marketing at the actual conference) I just got back from the pre Blogher party at Guy Kawasaki’s house, even today, as I gave a social computing workshop, I heard … Continue readingBrands Obsess over Female Bloggers (Examining the Economics)
| View | Upload your own The humorous and thoughtful Redmonk Analyst Michael Cote’ has put together this infotaining slideshare on how to deal with analysts. Here’s a tip to vendors, if you’re briefing me, be sure to ask me questions and get my take, … Continue readingSlideshare: Dealing with Analysts (From Redmonk)
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 16, 2008
Marshall poses the question (and does analysis and conducts informal interviews) do startups need Community Managers? He points to my growing list of enterprise class companies who are adopting these roles, but we should also examine the startup. First of all, if you don’t know … Continue readingScorecard: Should Startups Have Community Managers?
