Keynote Slides: The Collaborative Economy provides Opportunities for Corporations

What role do corporations play if customers don’t need them?  What if the people who used to be their customers get their goods and services from each other?  I’d love to answer that at your next event. That’s exactly the question that our research answers after analyzing 200 of the startups, and interviewing three dozen experts (you can read the full report, right here).  Customers are using social media tools, called “sharing websites,” to share products, services, and even money – bypassing the corporate world.  What’s the solution?  We found a counterintuitive opportunity for today’s innovative companies, that, we believe, they must use to enable their own business functions, business models, and products to be social and, therefore, able to … Continue readingKeynote Slides: The Collaborative Economy provides Opportunities for Corporations

When Google Enables Sharing, the Ecosystem Changes

I have now begun writing for the Huffington Post, covering the Collaborative Economy in the Business Section.  The content will focus on news insights in this rapidly changing market and what it means to corporations.  I hope to cross-post the articles when it makes sense (as below), or simply link to them in my posts.  To me, the Huffington Post represents the crowd in terms of the collaboration of media, as they have thousands of writers who comprise a mainstream media network. What does the potential new Google Mine project mean to the internet?  Here’s a breakdown on how it could change the world. On June 24, 2013, news leaked out that Google+ is potentially planning to enable their own users to share … Continue readingWhen Google Enables Sharing, the Ecosystem Changes

In the Collaborative Economy, Your Company Becomes a Service

Above image is a screenshot from the keynote speech showcasing our research report on the Collaborative Economy, this post explores the first of three models. What can business leaders do to leverage the sharing revolution? Something counterintuitive, try other business models beyond selling to build a deeper relationship with customers, reduce costs of housing inventory, and generate more revenue. Top brands are doing this now, like Toyota Rent a Car, BMW hourly rental, are starting to rent their cars from their own dealership lots, rather than just offering traditional selling for consumer ownership.  Why? consumer behaviors are changing, a movement has emerged that means people want to have  access to goods –rather than owning them –is emerging.  What should corporations … Continue readingIn the Collaborative Economy, Your Company Becomes a Service

Provide a Platform for the Crowd to Become Your Company

Above Image: Screenshot taken from keynote presentation on the Collaborative Economy.I’m about to tell you that in the most advanced form of the Collaborative Economy, the crowd becomes the company. To set the context, this post is the most advanced form of the Collaborative Economy, and is only part of my ongoing coverage of this next phase of social business.  Read the definitive research report or peruse all the posts on the Collaborative Economy topic. Let me restate the definition of this movement: [The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations.] Disruption: The Crowd Is Already Replicating Company Functions The Collaborative Economy is where people get what they want from each other, bypassing corporations.  … Continue readingProvide a Platform for the Crowd to Become Your Company

The Many Forms of Transaction in the Collaborative Economy

Above Image:  An advanced view of the Collaborative Economy Value Chain in an ‘exploded’ view.  This exclusive image, which was not included in the seminal report on the Collaborative Economy, shows a potential new business model that taps into new transactions beyond traditional selling.  In the final phase of “Provide a Platform,” the crowd is building new products.   [The Collaborative Economy is an economic model where ownership and access are shared between corporations, startups, and people] First, it’s key to read the full report and watch the 18 minute video of the highlights of the research report, the Collaborative Economy.  The report defines the movement, gives quantified examples of disruption, indicates the three market forces that are driving this trend, and offers … Continue readingThe Many Forms of Transaction in the Collaborative Economy

The Dark Side to the Collaborative Economy

As part of my ongoing coverage of the Collaborative Economy (read all the posts) it’s important we explore all facets of this disruptive trend to corporations, not just upsides, but the downsides as well.  I also see that “marketplace friction” is a sign of the disruption that occurs as power changes hands, which should make the seasoned web strategist want to look closer. If you’re from the sharing movement and are offended by this post, my opposite of this post is The Three Drivers of the Collaborative Economy, where I documented over a dozen specific attributes that are driving this movement.  Please read it.  While the recently published Report on the Collaborative Economy lists the key challenges continues to obtaining traction, let’s focus in … Continue readingThe Dark Side to the Collaborative Economy

Collaborative Economy: Live Like Royalty Without Owning a Throne

Ever wanted to live a life of luxury, but are just a few billion dollars shy? Now, with simple web technologies, anyone can have access to just about whatever they need, without having to own it all.  In fact, I’m already living this way, as I wrote in a personal, heartfelt note to brands, telling how I want to have an open relationship. As part of my ongoing research into the next phase of social business, I’m covering the Collaborative Economy, where people are sharing goods and services using the internet.  You can read the definitive report, or peruse all the posts. A Collaborative Economy of Shared Ownership and Access to Luxury Emerges.  While many associate the Collaborative Economy with activating the mundane, … Continue readingCollaborative Economy: Live Like Royalty Without Owning a Throne

Infographic: Collaborative Economy Startups Proliferating

This inforgraphic is part of my ongoing coverage of the collaborative economy (see all posts), which is the next phase of the social business. What’s that? We’ve published a seminal report on what it means for corporations including video, slides and additional resources.  Altimeter’s segmented 200 sharing startups to find out why –and how –these disruptive startups are spreading across many verticals, here’s some of the key findings: Excessive influx of startups in every industry. One of the findings is that there is a cambrian explosion of startups, caused by a few reasons: 1) Low cost to create startups in today’s software as a service and open source technology startup market 2) Influx of VC funding 3) A strong desire to solve … Continue readingInfographic: Collaborative Economy Startups Proliferating

Internet Phases: Past, Present, and Future

Thanks to you, last week’s Report on the Collaborative Economy was readily received, and has been viewed over 26,000 times.  The media and bloggers alike have picked up on it.  As we digest what it means, it’s important to recognize that this is the next phase of the internet and the next phase of social business.  An interesting finding is that the second era (social) and the third era (Collaborative Economy) use the same social technologies but, instead of sharing media and ideas, people are sharing goods and services.  This is all part of a continuum.  We need to understand how our careers will progress as the market moves forward with us.   [Social technology enabled the sharing of media and … Continue readingInternet Phases: Past, Present, and Future

Report: Corporations must join the Collaborative Economy (Slides, Video)

Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations]   Disruption: Customers are now sharing products and services with each other, like AirBnb (vs hotels), Lyft (vs buying cars), Lendingclub (vs banks), 99 Dresses (instead of buying clothes), odesk (vs traditional hiring methods) as an alternative to traditional sales, in fact, our small list of 200 startups only has a portion of the services that have emerged, enabling this trend. At Altimeter, … Continue readingReport: Corporations must join the Collaborative Economy (Slides, Video)