Apple Devices Outpace Birth Rate

In this last quarter, Apple sold more devices than humans born on planet earth. It was just a little over a decade ago, when Apple had just a small share of overall tech sales, it’s amazing the come back they’ve had over the past years. Yesterday, Apple released their Q4, 2012 financial results (36.0 billion in revenues and quarterly net profit of $8.2 billion) and shared some of the stats of devices sold. The sales rate is impressive for a company that’s made a quick rebound into media, devices, and technology over the last few years and wanted to put it into context. To illustrate, I decided to run some numbers and compare the product rates compared to something we can relate … Continue readingApple Devices Outpace Birth Rate

Breakdown: A Strategy for Engaging Passion Communities

Left: A social network mapped out, this one is of influential photographer Kris Krug’s social graph. These breakdown posts often contain content that didn’t fit into research reports, and contain input from industry experts or deeper client engagements, see other ‘breakdown‘ posts. Unsure how to deal with the most passionate communities your market has to offer?  One of Altimeter’s large brand clients was struggling with this same question, a brand cannot simply waltz in without fully realizing the commitment being made and impact to brand relations.  Our client specifically wanted to know from myself and colleague Sr Researcher Christine Tran on the “best way to enter and exit a passion community”.  I interviewed Jenna Woodul from LiveWorld (software and services), … Continue readingBreakdown: A Strategy for Engaging Passion Communities

Video: Scaling Your Social Business (Dreamforce Presentation)

I was pleased to be a featured speaker at Dreamforce, to share Altimeter’s research on Social Business. My topic? To focus on how companies need to scale social business. I referenced the following Open Research (meaning you can download them) reports: Social Business Readiness, Career path of the Corporate Social Strategist, and Managing Social Media Proliferation, see all my Open Research on this tab. Key Agenda Points: Social business does not scale, companies are at risk for “Social Sanitation” Advanced companies scale with at least six programs: 1) Get into a scalable formation now 2) Enable business units (safely) 3) Streamline workflow with tools 4) Scale with peer to peer communities 5) Grow an unpaid army of advocates 6) Integrate … Continue readingVideo: Scaling Your Social Business (Dreamforce Presentation)

People on the Move in the Social Business Industry, Oct 9, 2012

Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007. People on the Move in the Social Business Industry: Susan Scrupski joins 7Summits as Vice President of Social Business Advocacy Scrupski will focus on advocacy for the 7Summits brand itself, as well as the worldwide market opportunity for social business.  I’ve had the … Continue readingPeople on the Move in the Social Business Industry, Oct 9, 2012

Two Types of Marketers: Upstream and Downstream

In my industry interactions with marketers (both at startups and at large corporations) I’ve found there is a dichotomy between marketers, and the organizations which they serve, succinctly, I see two types of roles: 1) Downstream Marketers This style of marketer is most common.  They are often marketing products which are handed to them from product teams, or remote engineering teams, even abroad in other countries.  They often have little say over what they will market, and are often measured on transactional measurements, often signups, leads, or total sales.   The downside for this marketer is they are often non-strategic, and focused on marketing tactics, but the upside is they’re role is often safe and secure for the short term. … Continue readingTwo Types of Marketers: Upstream and Downstream