Last year, I kicked off a twitter game that let folks rate superbowl ads, and we collected the results from the tweets and found that the popular favorites on twitter weren’t too different than what media analysts were predicting. We found that many enjoyed making the game interactive, by watching and critiquing the ads (more fun that just consuming) and many non-football fans were able to get into the spirit of it, (some were dragged to the superbowl parties) I’ll be on a plane flying from Maui to SF during the superbowl (not really a loss for me) so I won’t be there to enjoy the festivities, so this year, it’s going to be bit different, as it’s being kicked … Continue readingRate the Superbowl Ads: How To Participate
This is part 2 of an ongoing community project to help people understand how to get jobs during a recession. This data is slightly skewed towards those that are already active in social media as the survey went to those within my network on my blog and the highly connected Twitter community. There were 214 respondents to the survey although this graphic only represents those who got jobs since Sept 2008 (71 respondents) that represent those that were hired during the announcement of the recession. This sample set is smaller than one would expect out of a formal research project, after multiple promotions, it was capping out at 200 respondents, and I don’t have other resources to deploy against email … Continue readingJobs in a Recession Survey Results 2: Most Recent Hires Got Jobs in Less Than Three Months
This is part 1 of an ongoing community project to help people understand how to get jobs during a recession. This data is slightly skewed towards those that are already active in social media as the survey went to those within my network on my blog and the highly connected Twitter community. There were 214 respondents to the survey although this graphic only represents those who got jobs since Sept 2008 (71 respondents) that represent those that were hired during the announcement of the recession. This is a personal research project, and is not tied to my employer, clients, or anyone else for that matter. Finding 1: Most Recent Hires Got Jobs from Referrals from Friends, Colleagues, Alumni, or Family … Continue readingJobs in a Recession Survey Results 1: Recent Hires Got Jobs Via Referral from Friends, Colleagues, Alumni, or Family
I’m a former community manager, and many of my friends are currently in this role, and I want to make sure they are armed with the right knowledge to succeed during hard times –I know some of them may get laid off. Community Managers are at risk of being let go During a recession, we know that marketing, sometimes new media and unknown expenses get cut. Unfortunately, to some, the Community Manager role may sit in all three of those areas of scrutiny. Although I’ve been tracking quite a few Community Managers working at enterprise class companies, they must quickly learn to measure, and demonstrate ROI or risk getting cut. Community Managers must educate stakeholders and management. Measurement depends on … Continue readingCommunity Managers Must Deliver ROI: Commandments For Surviving a Recession
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary More growth shown … Continue readingWeekly Digest of the Social Networking Space: Jan 27, 2009
This is just an educated guess, as we don’t have confirmation from Twitter, nor has the funding closed. Rumors are coming in that Twitter may raise another round of capital at valuation of $250mm, quick calculations from my archive of social networking stats show many sources indicate they range from 4-6mm registered users. Last week, when I visited the smooth Twitter offices in SF, I asked them about official registered users and they commented “they don’t give out those numbers”, as it would benefit others more than them. So, I’ll average it around 5mm total registered users. I trust the HP labs research on Twitter (met with Bernardo two weeks ago) and their data from a significant sample size shows … Continue readingTwitter’s Valuation, $73.52 an Active User?
It’s entertaining to watch how the PR industry self-spins, in this latest dust up regarding a tweet by James Andrews, an executive who works at Ketchum, a well known PR agency. James is accused of bad form, and his company had to backtrack when he posted this tweet on the way to visit his client Fedex: “True confession but I’m in one of those towns where I scratch my head and say “I would die if I h ad to live here!” it caused angst with the ‘location sensitive’ client, and they issued this comment, apparently on this blog (update: this may have been an email from Fedex to Ketchum), after it was run up the Fedex flagpole. (via David, … Continue readingMisjudgment or Transparency? How a Single Tweet Caused a Stir With a Client
Yesterday, Stephanie Agresta brought nine tech and business students from Iowa’s Luther College (blog) to meet me at our Foster City office for some Q&A about the business world they’re about to enter. This day, Jan 20th was the first day Obama has been in office, and he’s already made some significant changes within his first hours in the oval office. We had an interesting conversation, we talked about creating career websites, starting blogs, and how to represent yourself in a professional way. We discussed how sharing online is likely permanent and you should assume your boss, your mother, and your future wife/husband will read whatever you say online. How they should start preparing for the job market, and some … Continue readingThe Obama Generation
Hopefully you’ve noticed my journey lately, to understand how social computing impacts not just one aspect of a company, but how it’s going to be an ‘overlay’ across the entire organization, in fact, nearly two years ago, I created this graphic in 2007 which demonstrates how social computing can be applied across an entire customer lifecycle. Maybe you noticed that in 2009 your CIO will start to sniff out the different business departments deploying social technologies, and may want to consolidate. Spiksource and Intel have made it possible by working with Forrester to sponsor this webinar on Leveraging Social Media into your Business Strategy, Feb 5th 10am PST where we won’t just talk about how social media impacts marketing –but … Continue readingWebinar: Social Media Across the Enterprise
Are you old media or new? Progressive or traditional? Were you present in DC or were you participating using TV and being online? President Barack Obama’s inauguration was an interesting event, why? It wasn’t during normal evening showtimes when people would watch on TV, as a result, people found other ways to consume the event –even using iPhone apps. Secondly, although an American event, it has implications to the rest of the globe, it’s not just a limited audience. In my world, I watched it at 830am at home on HDTV, while streaming other pieces on Ustream.tv. I watched Current TV (got annoyed with the hip hop music and ridiculous tweets) and turned on CNN. I was on twitter (see … Continue readingHow Did You Participate In The Inauguration?