If you’re in need of a vacation, take this roller coaster ride with Shel Israel, who’s on a mission to explore social media when it comes to companies, a topic I’m focused on as a researcher. Sea World worked with Kami Huyse to “move the … Continue readingVideo: Sea World’s Social Media Program and Measurement (7:10)
We’re gearing up for next weeks’ Marketing Forum in Los Angeles, with over 800 expected attendees, the company is really excited to deliver great content, facilitate networking, and showcase technology vendors that help solve marketing problems. The speaker lineup is impressive, aside form Forrester analysts … Continue readingGetting ready for next weeks’ Forrester Marketing Forum in L.A.
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read … Continue readingWeekly Digest of the Social Networking Space: April 2, 2008
Note: This is a repost of a previous post I had on my older blog, I’m reposting it as it’s still relevant, and I’m migrating some of my older content to this blog. Left: The “e” from the Exodus logo that formerly used to reside … Continue readingI Remember Exodus
The Web Strategist deals with many internal customers A Web Strategist is an web decision maker, in context of this blog, they are often within large corporations. They have internal customers that range from marketing, product teams, product marketing, support, PR, advertising, IT, and a … Continue readingHow to Deal with Internal Stakeholders
