How technology enables companies to connect with customers
Thanks to you, last week’s Report on the Collaborative Economy was readily received, and has been viewed over 26,000 times. The media and bloggers alike have picked up on it. As we digest what it means, it’s important to recognize that this is the next phase … Continue readingInternet Phases: Past, Present, and Future
Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic … Continue readingReport: Corporations must join the Collaborative Economy (Slides, Video)
Dear Brands, My last two heartfelt letters have been awkward for our relationship. But they had to be written. I told you that customers don’t need brands, since we get products and services directly from each other using the sharing startups. In my first letter, I … Continue readingDear Brands, Our New Relationship Awaits
Above: When banks become bikes, meet the Citi Bike How do brands add to the Collaborative Economy, if they don’t offer physical goods? They sponsor the sharing movement. Meet Citi Bike in NY. I’ve learned from my New York-based colleague, Rebecca Lieb (Marketing and Advertising analyst), that … Continue readingHow Brands Add to the Collaborative Economy
Disruption: Traditional Travel Sites Fall Behind –New Players Taking Preference Ever wonder how well companies are performing, esp if you don’t have access to their financials? One big clue is the organic social media chatter being discussed about them, which we refer to as a … Continue readingCollaborative Economy AirBnb Loved over Traditional Travel Sites
I’m continuing my research on business disruptions, with a honed in focus on the Collaborative Economy, you can read all my posts on how this impacts corporations. One of my thesis that I sought to test is the following: “Sharing startups in the collaborative economy … Continue readingFinding: Collaborative Economy Startups and Social Networks Intertwined
Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent … Continue readingWhy Social Business Headcount Decreases Before Radically Expanding
Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want to … Continue readingDear Brands, I’m Unnerved Too
For my third year, I spent yesterday at the Maker Faire, in Silicon Valley. Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption … Continue readingThe Maker Movement Disrupts Brands, Provides Opportunities
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google … Continue readingGoogle better organizes our world –and sells us back the experience
