A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant. Why? Decisions were being made off-domain by customers and peers. Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish … Continue readingRoadmap: Integrating Social Technologies with your Corporate Website (Slides)
Every few days, (or hours) you probably get a friend request of some sort, the good news is, someday, this will not be relevant. I just got finished watching this video of Renato of “E”, a device and software platform that allows you to phsyically … Continue readingWhy ‘Friending’ Will Be Obsolete
I’m sitting in Union Square SF on a Saturday night at Starbucks getting some additional analysis completed on the Wave report, which should be publishing in a few weeks. I can’t but help think about some trends that I’ve been hearing from multiple people. On … Continue readingWhat’s after the Social Web?
The search box circumvents the address bar After playing with Google’s Chrome browser for the last few days, I noticed the “Address” bar, which is just called a “Omnibox” (corrected from just “box” via comments) is really a search field. Anything entered into it will … Continue readingURLs will be an Anachronism
I’ve been a supporter of the Company Customer Pact, which is a set of guidelines put forth by Get Satisfaction and friends on how both individual customers as well as brands should behave in this ‘social contract’. Since it’s launch (I believe Feb 08) there’s … Continue readingWhy Social Contracts like the “Company Customer Pact” are slow to adopt
If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable
Yesterday, I spoke to a room full of Analyst Relations (AR) and Public Relations (PR) professionals at a large tech vendor. I was asked to lead a discussion about the impacts of social media to their daily life. I’ve been hearing about these questions from … Continue reading10 Questions Analyst Relations Have About Social Media
When I first started this list, there were about 8 names on it, just about every day, I continue to add more names, and I’ve thus had to segment the list out by verticals. What is this list? It’s a list of full time social … Continue readingList of Full Time Social Media Professionals Grows
I’m in the unique position as a blogger who interacts with journalists, popular ‘A-list’ blogs, and PR firms who present new stories and I’ve observed a trend that Popular Blogs and Mainstream Media appear the same I first started this discussion on Friendfeed, and now … Continue readingHow Popular Blogs and Mainstream Media Appear The Same
My CEO, George Colony lists out a few products and services that have ‘disappeared’ due to technology in his latest blog post. He lists out encyclopedias, classifies, records, actors and even trans-continental flights. He asks what could disappear next. I’ll throw out some hypothetical situations … Continue readingPredictions: What Technology will Replace
