How technology enables companies to connect with customers
Sometimes, in a recession, the best way to increase profitability is to fire your own customers. I’ve been hearing from a few vendors and agencies, that they’re letting go of their least wanted clients. Why? During a recession, vendors are focused on being efficient with … Continue readingFiring Your Clients –Even During a Recession
If you’re seeing this in your email subscriptions or feedreader, click on this link to access this post and see video. Thanks to Blake Cahill from Visible Technologies for spending 6 minutes to interview me on the highlights of the social web. I’m on heavy … Continue readingVideo: Highlevel of the Five Eras of the Future of the Social Web
Developing a social strategy is a lot like having a balanced diet. While the employees can learn from each other, additional external supplements must be introduced into the diet for a balanced meal. Unlike other tried and true mediums that are used to connect with … Continue readingHow Brands Balance Their Diet With Social Media Supplements
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: May 2, 2009
This week’s post on the Future of the Social Web has created a tremendous amount of discussion –and I’m thankful for all the voices that chimed in. I’m going to create this post to track the eras as they appear, obviously this is going to … Continue readingRunning List of the Five Eras of The Social Web
Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can access this … Continue readingThe Future of the Social Web: In Five Eras
I went out to Half Moon Bay’s Dream Machine event, where machinery was displayed from cars, steam engines, hybrids, motorcycles and airplanes were featured. One of the things I love to do is meet up with Scoble and Thomas Hawk to watch them photograph interesting … Continue readingPhone Cameras and Flickr’s Picnik
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: April 26, 2009
Forrester’s Marketing Forum in Orlando Florida, see other photos tagged FMF09 Yesterday’s theme was to take risks and engage in innovation –even in times of economic hardship. Armed and excited with examples from the speakers and panels, the conference was now focused on the ‘how … Continue readingMarketing Forum Theme Day 2: Engaging the Innovative Customer
Make sure you do your Facebookin’ breakups right or you might get McCarthied. Enjoy this fun video.
