Jeremiah is a Tech Investor and a Global Speaker

 

Blog

Categories: Altimeter, Career, Social Media Posted on

Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’

The full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media … Continue readingAltimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’

Categories: Altimeter, Social Media Posted on

Research: Most Companies Organize in “Hub and Spoke” Formation for Social Business

Altimeter Group is going to release a research paper on the Career Path of the Corporate Social Strategist, and this is subset data, sign up here to receive the upcoming report.  These corporate social strategists (which I’ve segmented as companies with over 1000 employees) responded … Continue readingResearch: Most Companies Organize in “Hub and Spoke” Formation for Social Business

Categories: Altimeter, Analysis Posted on

Analysis: 2011 Internal Goals In Corporate Social Strategy: Proving Value and Change Management (2/2)

Part 1: External Goals Part 2: Internal Goals (You are here) This is part 2/2, yesterday, I released research discussing the priorities companies have for external also known as ‘go to market’.  To balance out the data, Altimeter Group has posed similar questions to Corporate … Continue readingAnalysis: 2011 Internal Goals In Corporate Social Strategy: Proving Value and Change Management (2/2)

Categories: Altimeter Posted on

Analysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)

Part 1: External Goals (You are here) Part 2: Internal Goals The Corporate Social Strategist Must Plan for 2011 In the near future, I’ll be publishing a research report about the corporate social strategist and their program. In our survey these decision makers within corporations … Continue readingAnalysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)

Categories: Social Media, Social Media Management Systems Posted on

Industry Reference: The Social Business Stack for 2011 (Slideshare)

Below is an embedded powerpoint. If you can’t see it (perhaps from email) please see the blog post to access the presentation. Last night, I was invited to to present my research findings to the VC community on Sand Hill road at National Venture Capital … Continue readingIndustry Reference: The Social Business Stack for 2011 (Slideshare)

Categories: Altimeter, Social Commerce, Social Media Measurement Posted on

Altimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media, by @lcecere

I’m frequently asked “What’s the top challenge the corporate social strategist is struggling” and over and over, ROI comes up very high. To tackle this challenge head on, Altimeter has conducted a research project to find out how companies are connecting social technologies to the … Continue readingAltimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media, by @lcecere

Categories: Matrix Posted on

Positioning Matrix: Lifestyle, Pain, Brand, Product, or Features

Most Companies Lack a Positioning Strategy Companies must be deliberate in their positioning efforts –rather than rely on the same way that’s been done in the past. Frequently, I meet with young technology startups that focus purely on the technology and features –and completely miss … Continue readingPositioning Matrix: Lifestyle, Pain, Brand, Product, or Features

Categories: Career, On the move Posted on

People on the Move in the Social Business Industry: Oct 21, 2010

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Oct 21, 2010

Categories: Social Support Posted on

Social Media Mission Control, The Contact Center Must Evolve #SocialSupport

Left: Gatorade’s (Pepsico) Social Media Mission Control Center in Chicago listens and supports customers wherever they are in their lives. (Video, WSJ) Customers have been blessed –and cursed– by call centers where customers call into customer support phone lines when they have woes to solve. … Continue readingSocial Media Mission Control, The Contact Center Must Evolve #SocialSupport