How technology enables companies to connect with customers
Last week, I closed off WOMMA 2010 as the closing keynote, and presented Altimeter’s recent research on the Career Path of the Corporate Social Strategist (read the report) to a few hundred folks. In the closing recommendations on slide 58, you’ll find six very specific … Continue readingSlides: Career Path of the Corporate Social Strategist (Keynote)
The full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media … Continue readingAltimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’
Altimeter Group is going to release a research paper on the Career Path of the Corporate Social Strategist, and this is subset data, sign up here to receive the upcoming report. These corporate social strategists (which I’ve segmented as companies with over 1000 employees) responded … Continue readingResearch: Most Companies Organize in “Hub and Spoke” Formation for Social Business
Part 1: External Goals Part 2: Internal Goals (You are here) This is part 2/2, yesterday, I released research discussing the priorities companies have for external also known as ‘go to market’. To balance out the data, Altimeter Group has posed similar questions to Corporate … Continue readingAnalysis: 2011 Internal Goals In Corporate Social Strategy: Proving Value and Change Management (2/2)
Part 1: External Goals (You are here) Part 2: Internal Goals The Corporate Social Strategist Must Plan for 2011 In the near future, I’ll be publishing a research report about the corporate social strategist and their program. In our survey these decision makers within corporations … Continue readingAnalysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)
Below is an embedded powerpoint. If you can’t see it (perhaps from email) please see the blog post to access the presentation. Last night, I was invited to to present my research findings to the VC community on Sand Hill road at National Venture Capital … Continue readingIndustry Reference: The Social Business Stack for 2011 (Slideshare)
I’m frequently asked “What’s the top challenge the corporate social strategist is struggling” and over and over, ROI comes up very high. To tackle this challenge head on, Altimeter has conducted a research project to find out how companies are connecting social technologies to the … Continue readingAltimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media, by @lcecere
Most Companies Lack a Positioning Strategy Companies must be deliberate in their positioning efforts –rather than rely on the same way that’s been done in the past. Frequently, I meet with young technology startups that focus purely on the technology and features –and completely miss … Continue readingPositioning Matrix: Lifestyle, Pain, Brand, Product, or Features
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Oct 21, 2010
On March 5th, Ray Wang and I announced the SCRM report, along with that, we launched a community to allow practitioners and those who serve them to connect to each other. The goal of this group was to extend the discussion further in this very … Continue readingMilestone: Social CRM Pioneer Group Crosses 1000 Members #SCRM
