How technology enables companies to connect with customers
Although Naked Conversations (2006) and Groundswell (2008) were published a few short years ago, it feels like the case studies took place eons ago. The case studies in these books echo what early companies have done to move the needle forward from Dell Hell to … Continue readingSocial Business: It’s like the Internet in 1997
Last quarter, Altimeter hosted a conference on The Rise of Social Commerce, in which we release a research report based on interviewing dozens of companies who are integrating ecommerce with social media. This post has three embedded components: 1) The recorded webcast from a few … Continue readingWebinar Recording: Rise of Social Commerce (with Slides and Report)
Special Treatment of Select Customers Isn’t Anything New Just as companies have been treating wealthy customers, or customers who are more likely to spend more with preferential treatment, there’s no surprise that some companies plan to segment customers based by influence. As more consumer data … Continue readingKlout for Business: A Useful Metric –but an Incomplete View of Your Customer
There’s more to disruptive technologies than social to watch. In fact, we’re exploring a variety of new disruptive technologies, to see how they impact business, culture, and customer relationships. Slideshare has released ‘Zipcast’ a no-download video+slides technology that allows anyone to give a ‘keynote’ speech … Continue readingZipcast: Beyond Social, Disruptive Technologies to Watch
Our November Report on the Career Path of the Corporate Social Strategist (it helps to have read that first) yielded some surprising findings: these business decision makers are struggling to scale to meet the growing demands of customers and internal business units –while maintaining a … Continue readingStrategy: Five Steps to Achieve ‘Escape Velocity’ –and Finally Stay out of the Social Media ‘Help Desk’
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement … Continue readingPeople on the Move in the Social Business Industry: Feb 13, 2011
Like all other Investing, Invest in Social Business based on Market Research. Just as you would invest in your personal finances based on your family size, age, and market conditions you should be spending in social business with the same industry knowledge. With limited budgets, … Continue readingSpend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)
What’s the future of social business? I gave my industry forecast based upon upcoming research data, on the Silicon Valley show on NBC called Press:Here. Listen in to hear our discussion with Sarah Lacy (who has a new book about entrepreneurs) from Techcrunch, Richard Waters … Continue readingNBC Interview: Future of Social Business (Video)
Who has more information about US’s Gen Y? Facebook or the United States Government? Each time I ask this question on stage, most hands vote that Facebook has more information, although someone usually suggests the United States Governmant can obtain it if they need to. … Continue readingTo Understand Your Market, Harness The 7 Elements of Customer and Social Data
The following data and insights is just a subset from Altimeter’s recent in-depth report on the primary business decision maker in large corporations, please read the “Career Path of the Corporate Social Strategist” (Open Research) first. You’ll find the report is filled with data around … Continue readingBackground of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing
