How technology enables companies to connect with customers
Companies are frequently misguided by relying on fan and follower count as the primary measurement for their social media investments, instead they must focus on the outcomes of these fans and followers. We wouldn’t buy a car without looking under the hood, or buy a … Continue readingNumber of Fans and Followers is NOT a Business Metric –What You Do With Them Is
It may surprise you, but a sign of a mature social business is to allow negative customer reviews right on the homepage. Hard pill to swallow? Absolutely. Many brand managers, CMOs and CEOs will resist tarnishing the brand, yet savvy social strategists know to enable … Continue readingAspiration: Trusted (Negative) Customer Reviews on your Corporate Homepage
One thing that surprises many, if the Corporate Social Strategist does their job well, it goes away. Don’t believe me? Fine. But this isn’t just my opinion, it stems from research, In fact, I encourage you to first read the Career Path of the Corporate … Continue readingWhen The Corporate Social Strategist Role Goes Away
For the first time, I received an email from a recruiter seeking a social strategist with 10 years business experience (not just social) an MBA and ability to manage a team of 10 for a total comp of $350-400k. That’s a far stretch above the … Continue readingPeople on the Move in the Social Business Industry, Nov 12, 2011
I’m continuing my perspective on open management. In fact, one thing I tell my team of CEOs is that they should never ever have to hide that they’re going on job interviews for future companies from me. At previous companies, I remember having to quietly … Continue readingMindset: Never Hide Job Interviews
The old business mindset is that employees report up to a boss, and I think that mindset is old and needs to die a quick death. In fact, the way that companies should re-think management is that all employees are self-empowered, and like their own … Continue readingMindset: Your Boss is Really Your Client
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement board, as … Continue readingPeople on the Move in the Social Business Industry, Nov 6, 2011
I’m speaking to 1000 attendees here at KMWorld in Washington DC, on building your social business in the right way. I’m here to share Altimeter’s recent research on Social Business Readiness (read full report) which researched how advanced companies are preparing internally, you can read … Continue readingKeynote Slides: Social Readiness: Architecting a Connected Enterprise #KMW11
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement board, as … Continue readingPeople on the Move in the Social Business Industry, Oct 24, 2011
What would you tell 600 marketers from the largest global brands who have European initiatives? That’s exactly what I was tasked to do here at Bazaarvoice’s Social Commerce Summit in London today. These brands, which are quickly moving into the space, have adopted social technologies … Continue readingKeynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”
