I was pleased to see Frank Eliason (he just launched his blog) from Comcast cares join us at Forrester ‘s Consumer Forum this week. In fact, I talked to many of the world’s largest brands about social media marketing during my 1 on 1 sessions … Continue readingWhy does Comcast care about Twitter? (Video)
UPDATE: McCain has committed to join. Why: Why let the media pundits and political analysts have all the fun? You can now be an armchair critic, all you need is a twitter account, a TV, and internet access. [On the first Presidential Debate on Sept … Continue readingTwitter Presidential Debates: Sept 26
I was recently asked this by a fellow analyst: “I don’t get Twitter, should I use it?” Well first of all, the mechanics of the tool are pretty simple to use, you simply share with others like you would in a chat room. In fact, … Continue readingShould Analysts use Twitter?
With the popularity to Twitter and other Microblogging tools, we should expect to see a flurry of simliar tools for project and program mangaement for the enterprises. Stemming from commodity technology, I’m sure I’ll have a hard time keeping this list up to date over … Continue readingList of Enterprise Microblogging Tools: Twitter for the Intranet
Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going … Continue readingWeb Strategy: The Evolution of Brands on Twitter
Rodney Rumford bluntly points out in this latest post about 33 Brands That Suck on Twitter (be sure to read the comments for more color). Most of them have been “Hijacked” (their corporate name scooped by an individual) and many remain dormant. Having a successful … Continue readingWhy Brands Are Unsuccessful in Twitter
Yesterday morning, on a slow Sunday, I was witness to yet another disaster being reported from first hand sources on Twitter. This has reoccured for the small explosion at Times Square last year, Earthquake in China, Bombings in India, Fires in L.A., and now a … Continue readingCrises Tracking on Twitter: The Benefits –and Dangers– of New Media
The game is up, “Janet” is not an official Exxon representative A few days ago, the Twittersphere was curious, interested, and excited to see a member of Exxon Mobil’s employee ranks to join the twitter conversation and engage in conversation…sadly, she’s not a real employee. … Continue readingHow “Janet” Fooled the Twittersphere (and me) She’s the Voice of Exxon Mobil
Yesterday, on my own twitter network, I announced a contest for a giveaway of a Nokia internet device I’ve been reviewing (I never keep any device I receive from to review) and asked participants to tell where they thought twitter would be in two years. … Continue readingTwitter as a platform
I’m keeping track of the number of my clients that are on Twitter I’m asking each of my clients on “inquiry calls” (where clients pick the brain of analysts) if they are personally using Twitter. I currently take up to 4 inquiry calls a day, … Continue readingNumber of clients on Twitter
