How technology enables companies to connect with customers
Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies. In fact, our list of Content Marketing Software startups has resulted in calls from VCs, press, brands, and potential competitors. We also … Continue readingAltimeter Open Research: Organizing for Content Marketing
Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy. I’m personally proud, that our research team can come together as one unit to do this, and look at many technologies and identify broader themes as a … Continue readingAltimeter’s Four Disruption Themes for Business
Altimeter conducts research on new markets. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned). In our research reports, … Continue readingIndex: List of Content Marketing Software Vendors
What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in … Continue readingKeynote Slides: Converging Your Paid+Owned+Earned Media #MUS13
There was an increased set of job moves this past month, primarily Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that … Continue readingPeople on the Move in the Social Business Industry, April 7, 2013
Which VC invested the most frequently in Silicon Valley Social Networks? Surprise! They’re from NY! This is part of my continue industry analysis of the changing digital space (see all posts tagged VC), but probing which investors are most active –and are bellwethers for finding … Continue readingMeet the Investors of Social Networks and Social Media
Above: Facebook’s employees hard at work in the open working conditions As an Industry Analyst my role is to identify trends, market forecasts and publish my findings in research reports. As such, Industry Analysts are different than Financial Analysts, which I’m not. While I cite … Continue readingSocial Networks by Revenue and Employees, Facebook Stands Above All
Above: Like lightning, digital technologies jolt us with energy, the savvy will harness their energy, those who ignore, risk danger. One Line Goal: List disruptive technologies in 2013 on one page, with your help in the comments. The number of technologies that are creating disruptions … Continue readingIndex of 2013 Disruptive Technologies
By Chris Silva (who’s cross posted on his blog) and Jeremiah Owyang, Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate –Making Tracking Harder than Ever SXSW is no longer about disruptive technologies being launched, instead, it’s a mainstream, it’s a mainsteam festival, … Continue readingAltimeter’s Take: The Technologies That Matter from SXSW 2013
Is SXSW for Business or just a Boondoggle? That’s the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party. Those who have attended the event for over a decade swear the soul has been … Continue readingSXSW is a Festival –Not Just A Conference
