I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: SF based Adam Metz has become a partner at theMIX, leaving Launchsquad. The company does social web … Continue readingPeople on the Move in the Social Media Industry: May 18th, 2008
My long time friend Martin McKeay (Network Security A-Lister) asked a curious question when I tweeted about Len Devanna, EMC’s Web Strategist. Martin asks: “I saw your tweet about EMC, saw that Len’s role is Director of Web Strategy. Better question would be what does … Continue readingWhat is a Web Strategist?
Lately, a few friends of mine are making some moves in their careers, they asked me for my advice, so I decided to give them my observations. I’ll probably refer people to this post, I often use this blog to save me time. One caveat, … Continue readingSix Career Tips
The Web Strategist deals with many internal customers A Web Strategist is an web decision maker, in context of this blog, they are often within large corporations. They have internal customers that range from marketing, product teams, product marketing, support, PR, advertising, IT, and a … Continue readingHow to Deal with Internal Stakeholders
Update: Constantin has created a new wiki of Social Media Managers and Strategists at the New PR Wiki. I stand by my research, personal experience, and industry monitoring that the need for social media managers will continue to be in demand for the foreseeable future. … Continue readingThe Need For the Social Media Manager
Spending time with large corporations and getting to understand how they adopt social media is fascinating, recently, I’ve noticed a trend, not on public use, but on internal organization. Unlikes Advertising (which is often controlled by a single group) Social Media is being adopted by … Continue readingTrends: Corporate Adoption of Social Media: Tire, Tower, and the Hub and Spoke
I write for the web strategist (web decision makers at companies) and was really pleased that we got a top notch professional here at named Michele Frost here at Forrester Research. A few weeks ago, I announced that Forrester is seeking a Community Manager, and … Continue readingGuest Post: Forrester’s Web Strategist Michele Frost “On Hiring the Community Manager”
I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. Of course, I’m biased as I’m sitting right smack in the middle of the social media space. But with the power shifting to the … Continue readingThe Agency of the Future is a “Connected” one
Click To Play Which department should take leadership of your corporate web strategy? Earlier this week, I flew out to Vegas to speak on a panel with Alastair Duncan is Chief Executive of MRM, at Intel’s sales and marketing event. I was really impressed by … Continue readingVideo: Alastair Duncan on Corporate Website Leadership (3:30)
For us web strategists (those who make decisions for web sites) time is a precious, limited resource that we’ve come to cherish. Here’s a few tips on how to manage your time effectively: [Time is Like Money: You never seem to have enough, and everyone … Continue readingWeb Strategist: Manage your time as you do money
