LeWeb Keynote 2012 Covering Altimeter Research Themes

Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real … Continue readingLeWeb Keynote 2012 Covering Altimeter Research Themes

Video: Scaling your Social Business

A few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world’s top brands to discuss social business.   Kicking off the day, I shared Altimeter’s research on how advanced companies are scaling their programs –and avoiding programs that will slow them down.  A few key points we iterated: Being prepared in advanced with: the proper policies, teams, roles, and education programs. These are the foundation needed to build a Center of Excellence. Advanced corporations have enabled their business units to deploy social –once they’ve provided the right training, process, then technology (in that order) Savvy companies are developing a social support … Continue readingVideo: Scaling your Social Business

Slides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)

I’m thrilled to return as a keynote speaker at LeWeb for the third time in a row.  While I’ve shared these same findings on social business at conferences in the US, I’m pleased to finally present in EMEA. We found that despite companies running to open social media accounts, internally, companies are ill-prepared.  Yes, that’s right, it’s time to return to basics and focus on building a scalable infrastructure –before jumping into adopting social tools. I’ve embedded both the slides from the keynote as well as the report (original post here) which it’s based off of below, feel free to widely share.  Also, I’m thankful for the broader research team which includes Christine Tran and Andrew Jones. Above: Here’s the … Continue readingSlides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)

Keynote Slides: Social Readiness: Architecting a Connected Enterprise #KMW11

I’m speaking to 1000 attendees here at KMWorld in Washington DC, on building your social business in the right way. I’m here to share Altimeter’s recent research on Social Business Readiness (read full report) which researched how advanced companies are preparing internally, you can read the whole report, and see slides below. Many years back, my career started out running intranets at Cable and Wireless, Exodus, World Savings and Hitachi Data Systems. We know that external social presence is a reflection of what happens inside of the company, and I’m glad to share and learn from these very bright folks. The Goal? Turn Knowledge Management into Knowledge Action. Readiness 10312011 km View more presentations from Jeremiah Owyang Note: There was … Continue readingKeynote Slides: Social Readiness: Architecting a Connected Enterprise #KMW11

Keynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”

What would you tell 600 marketers from the largest global brands who have European initiatives? That’s exactly what I was tasked to do here at Bazaarvoice’s Social Commerce Summit in London today. These brands, which are quickly moving into the space, have adopted social technologies that include: ratings, customer discussions, and aggregate that data right on their own corporate website. While companies are quick to launch a social networking page for their brand, or integrate customer discussions onto product pages, our research has found there are two distinct classes of companies: 1) Those that are building programs that will not scale, forcing them to ever-respond to customers and fall behind internal stakeholder requests. On the other hand, 2) Those that … Continue readingKeynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”