What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in … Continue readingKeynote Slides: Converging Your Paid+Owned+Earned Media #MUS13
I was pleased to be a featured speaker at Dreamforce, to share Altimeter’s research on Social Business. My topic? To focus on how companies need to scale social business. I referenced the following Open Research (meaning you can download them) reports: Social Business Readiness, Career … Continue readingVideo: Scaling Your Social Business (Dreamforce Presentation)
Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across … Continue readingLeWeb Keynote 2012 Covering Altimeter Research Themes
A few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world’s top brands to discuss social business. Kicking off the day, I shared Altimeter’s research … Continue readingVideo: Scaling your Social Business
I’m thrilled to return as a keynote speaker at LeWeb for the third time in a row. While I’ve shared these same findings on social business at conferences in the US, I’m pleased to finally present in EMEA. We found that despite companies running to … Continue readingSlides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)
I’m speaking to 1000 attendees here at KMWorld in Washington DC, on building your social business in the right way. I’m here to share Altimeter’s recent research on Social Business Readiness (read full report) which researched how advanced companies are preparing internally, you can read … Continue readingKeynote Slides: Social Readiness: Architecting a Connected Enterprise #KMW11
What would you tell 600 marketers from the largest global brands who have European initiatives? That’s exactly what I was tasked to do here at Bazaarvoice’s Social Commerce Summit in London today. These brands, which are quickly moving into the space, have adopted social technologies … Continue readingKeynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”
