Weekly Digest of the Social Networking Space: March 5, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (peruse archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read … Continue readingWeekly Digest of the Social Networking Space: March 5, 2008

MySpace Developer Platform: Jim Benedetto, MySpace

Live notes as I sit in the front row at Graphing Social Platform. Web Strategy Summary MySpace continues to beckon to developers to build widgets and applications on their social networks. They are friendly to industry-wide specs such as OpenSocial and are putting efforts to … Continue readingMySpace Developer Platform: Jim Benedetto, MySpace

Forrester Report: Online Communities: Build Or Join? (The answer is ‘When’)

Many interactive marketers and web strategists are unsure of what to do, either to create a campaign on existing social networks (like Facebook, MySpace or Bebo) or to create their own branded social network around or on their corporate website. Charlene’s keynote yesterday outlined that … Continue readingForrester Report: Online Communities: Build Or Join? (The answer is ‘When’)

For Success, Facebook Marketing Requires Risk Tolerance

[It’s a perfect day here in San Diego at Graphing Social Patterns, we’re right on the waterfront, but us geeks, well we tweeted, blogged, and talked in a dark room] Most of the presentations this morning have been very developer focused, I’m covering Graphing Social … Continue readingFor Success, Facebook Marketing Requires Risk Tolerance

Consolidation Needed in the White Label Social Networking Industry

I’ve been tracking with great interest the “White Label” (meaning you can rebrand as your own) Social Networking space with great interest for some time. When I first started the master list, it was at about 20 companies. Now it pushes 70 companies, and even … Continue readingConsolidation Needed in the White Label Social Networking Industry

Weekly Digest of the Social Networking Space: Feb 27, 2008

I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest (you can see archives) where you can start to track and access these … Continue readingWeekly Digest of the Social Networking Space: Feb 27, 2008

Audio: Social Networks, Should companies build their own (White Label) or join existing ones (like Facebook)

Are you thinking about building a community on your own domain with one of the 70 white label social networking tools? Or have you thought about joining an existing community on a social network like Facebook or MySpace? We thought this heated debate was over, … Continue readingAudio: Social Networks, Should companies build their own (White Label) or join existing ones (like Facebook)

A Night a VLAB: The Social Networking Widget Money Tree –a Green Sapling with Fruit to Bear

(Me, giving opening remarks, pic from Julio of Oracle) The VLAB event last night was a success. What’s VLAB? A non-profit group that sponsors ongoing panels and talks around the subject of business and technology at Stanford and co-sponsored with MIT. I met many of … Continue readingA Night a VLAB: The Social Networking Widget Money Tree –a Green Sapling with Fruit to Bear

Weekly Digest of the Social Networking Space: Feb 20, 2008

I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest (you can see archives) where you can start to track and access these … Continue readingWeekly Digest of the Social Networking Space: Feb 20, 2008