Yesterday, Cece, who also blogs about getting laid off, did an analysis of the PR firms that are are –and are not– using social media for their own corporate agency use. It’s surprising that many of the top PR firms didn’t have a corporate presence … Continue readingWalking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess
I’ve been conducting interviews for my upcoming report on the Future of Social Networks, and have spent time with many vendors that have started to mention the “Open Stack” (both Google and Plaxo mentioned this to me). As a web decision maker (I call you … Continue readingUnderstanding Open Stack, the Connective Tissue of the Social Web
A few months ago, I highlighted HP Lab’s report on Twitter, and requested that the team contact me for lunch. They did, and a few weeks ago I met with Dr. Bernardo Huberman who is a Senior HP Fellow and Director of the Social Computing … Continue readingReports to Read from HP’s Social Computing Lab
Job Decline Worst in 35 years Many of my friends –and family– members have been laid off, or are having a hard time getting a job. In fact, Forbes reports that nearly 600,000 jobs were lost in Jan due to the recession, the worst since … Continue readingWhat you Need To Be Thinking About Regarding Social Media and Layoffs
I just learned from Leverage’s Mike Walsh that Obama will receive a briefing from the top voted ideas that were submitted by the American people each evening see Change.Force.com (a play off . This method of keeping in direct communication by ‘listening’ to the citizens … Continue readingObama Crowdsources Daily Ideas with Citizen’s Briefing Book
Over the last year I’ve been trained to make my points not just with opinion but with data, so I’ve done just that with this experiment. In a crowded market (esp if you’ve 100 competitors) having an at-par product isn’t enough. Strategic market will out … Continue readingThe Unrecognizable Taglines of the Community Platform Space
A few months ago my colleague Josh Bernoff visited Walmart HQ and wrote how he believes the company is going to understand social –I was skeptical. Last night I had dinner with some of the Wal-Mart digital team invited by John Andrews, Emerging Media Sr. … Continue readingWalmart Turns the Corner with “Energizing”
While most corporate blogs aren’t trusted, it’s refreshing to see a new type of blog appear to meet the needs of transparency, non-pitching, and openness with the community –yet meet the business needs of the corporations. I used to work for World Savings (Intranet redesign), … Continue readingSign of the Times: Wells Fargo & Wachovia launch a Merger Blog
By Jeremiah Owyang and Josh Bernoff and cross posted on Forrester’s Interactive Marketing Blog At Forrester we tend to look forward, not back. In fact, right now we are preparing our predictions for what 2009 will bring in the social application space. But the end … Continue readingLooking back on our 2008 Predictions
Above: I’m thinking about the differences between traditional marketing agencies and social media agencies, this video by Jim the founder of Ignite Social Media agency does a good job explaining the difference. I like how he points out how putting ads on sites, or doing … Continue readingSocial vs Traditional Marketing Agencies
