Do you know any brands that are hated or are getting social media wrong? They may need “Social Media Remediation” I had drinks with Paul and Brooke from, Cohn and Wolfe a digital PR agency that told me they focus on clients that have some … Continue readingWhen Brands Get Punk’d: Social Media Remediation
A common practice in the enterprise software industry (and beyond) is to announce products, make a lot of noise about it, but slowly roll it out in pieces over the coming quarters or never at all. This is called Vaporware and I’m starting to see … Continue readingVaporware in the Social Media Space
This post is a bit dense, I’m not writing for my general business audience, but for those that really are advanced social technology thinkers. If you’re seeking starter info, read my FAQs. I’m working on a report called the “Future of the Social Web” and … Continue readingSocial CRM: When Registration Pages Go Extinct
I’ve done a lot of other lists, for a variety of industries, verticals, age groups, but need to spend some time on women. Agencies and brands get to showcase their work (I’ve got great SEO in front of a social media audience) and it’s easy … Continue readingOngoing List of Social Media Marketing Efforts and Social Networks and Communities for Women
Although Controversial, Sponsored Conversations are Here to Stay Sponsored conversations, although controversial, aren’t going away. In fact during recession, they will likely increase. Update: See this growing list of bloggers and brands that have participated in sponsored conversations. Despite the demand that brands desire to … Continue readingHow To Make Sponsored Conversations Work
Update: I’ve now experimented with Specwork to better understand the issue, and will be sharing the good –and bad –on stage on SXSW, read more Despite the fact that I hired a designer to redesign my blog, I’m wanting to experiment with social tools as … Continue readingCrowd Sourcing My Banner Design
I’ve helped dozens of companies define their social media strategy based on research. Often, we conduct custom research efforts to evaluate first if their customers are using these tools (technographics) then we often talk with many stakeholders to find out their thoughts on social media. … Continue readingCulture, the Great Influencer on Corporate Social Media Adoption
Left: Lithium’s Insight Report provides brands with key community attributes, and automated recommendations. Measurement is more important than ever I was briefed by Lithium, one of the vendors in my Community Platform Wave report, of their Insights listening product, which they announced today. In the … Continue readingMeasurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’
I just finished reading (although some parts I skimmed, like the data tables) Techcrunch’s 2008 Year In Review a report they recently published at a fee, although the executive summary is available for free. Techcrunch is monetizing Crunchbase, their wiki/database of companies and funding, and … Continue readingReview: Techcrunch’s 2008 Year in Review Report
Above: The Social Technographics of Baby Boomers. Need to understand more about technographic ladder? read this handy key. I recently published a report on how baby boomers use social technologies based on our social techngraphics research. While my parents aren’t yet on Facebook, you’d be … Continue readingHow Baby Boomers Use Social Media
