How Brands Balance Their Diet With Social Media Supplements

Developing a social strategy is a lot like having a balanced diet.  While the employees can learn from each other, additional external supplements must be introduced into the diet for a balanced meal. Unlike other tried and true mediums that are used to connect with … Continue readingHow Brands Balance Their Diet With Social Media Supplements

The Future of the Social Web: In Five Eras

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace,  brands are adopting even during a recession,  so expect the space to rapidly innovate to match this trend.  Clients can access this … Continue readingThe Future of the Social Web: In Five Eras

Social Media Marketing Storyboard #2: The Social Reef, an Industry Perspective

Social Reef: An Industry Perspective View more presentations from jeremiah_owyang. The last time I did a storyboard, it received positive reviews, so I’ve decided to do it again.  Often, I have a hard time describing to others what I do for a living –just exactly … Continue readingSocial Media Marketing Storyboard #2: The Social Reef, an Industry Perspective

What Happens When Twitter Gets Mainstream Attention

Twitter is getting a tremendous amount of buzz from brands, celebrities, media, politicians, and athletes. Despite the hype, it’s still a very small social networking site (likely under 10mm), compared to the social giants like Google, Microsoft, Facebook and MySpace (150-300mm), see my stats page … Continue readingWhat Happens When Twitter Gets Mainstream Attention