Looking Behind the Curtains on the Social Media Stage: Humans Don’t Scale

I’ve been watching this space for a few years now, and I’ve started to notice that the people (often those that we think of that are at the upper echelons) are not able to scale, as a result here’s what they’re doing to compensate: Many … Continue readingLooking Behind the Curtains on the Social Media Stage: Humans Don’t Scale

Seeking Case Studies of How Brands Reach Gen X Using Social Media

I’m wrapping up my report on “How companies should organize for social media” in a few weeks, and collaborating on a report with Zach Hofer-Shall (a digital device aficionado) on a “Comprehensive community checklist” and am going to start work on a research report exploring … Continue readingSeeking Case Studies of How Brands Reach Gen X Using Social Media

Breakdown: Digg Allows Community To Choose Advertisements

Left: This screenshot, provided by Digg shows how an EA Sims ad is embedded in main body editorial as sponsored, as well as in upper right bug. Digg Launches Community Voted Advertising: “Digg Ads” Digg, who was formerly partnered with Microsoft for advertising, announced that … Continue readingBreakdown: Digg Allows Community To Choose Advertisements

Video: The Future of Facebook, an Interview on Bloomberg TV

Left: To watch this 5 minute video, click on image, then click on “Video” tab then the “Watch” icon. This week, Facebook raised $200 million injection of capital from a relatively unknown Russian investor Digital Sky Technologies (DST), which has a few related properties. This … Continue readingVideo: The Future of Facebook, an Interview on Bloomberg TV

People on the Move in the Social Media Industry: May 30, 2009

Submissions for On the Move have reduced since the global recession. I’ve started this series (see archives) to recognize and congratulate folks who get promoted or accept new exciting positions. Please help me congratulate the following folks: Bob Pearson who used to head Dell’s social … Continue readingPeople on the Move in the Social Media Industry: May 30, 2009

As Social Technologies Become Pervasive, Prepare Your Company

When I started this job a year and a half ago, my coverage was simply over social networks and community platform vendors. On occasion I would speak to brand monitoring companies, and of course pure play social media sites (blogging software, microblogging, etc) But now, … Continue readingAs Social Technologies Become Pervasive, Prepare Your Company

Google Wave To Bring Web 2.0 Lifestyle to Work

In the spirit of collaboration (like Google Wave), I’ve obtained insight from Forrester analyst colleagues Ray Wang and Rob Koplowitz. Update: I just chatted with colleague Ted Schadler who also posted his thoughts: Google Wave: Surfing The Future Of Collaboration. Google launches a Collaboration Platform Google … Continue readingGoogle Wave To Bring Web 2.0 Lifestyle to Work

Get Glue Enters Into The Era of Social Colonization

Video: see Get Glue’s demo reel, embedded above. Summary: Young startup Get Glue is the early steps of how every product and website will be social impacting recommendations and marketing. It ushers us into the early steps of the Era of Social Colonization, the third … Continue readingGet Glue Enters Into The Era of Social Colonization