Just 6 quarters in and this space continues to heat up with nearly 30 vendors. We’ve done over four due diligence calls with VCs in this space in last 30 days, and Altimeter are helping a couple of brands short list their vendors for RFP … Continue readingMatrix: Challenges and Opportunities Abound for Social Media Management Systems
Above: Click image to download the Webinar Checklist Sheet on Slideshare. Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes. Yet most companies relegate these tasks to junior staff at the last minute, forgetting a … Continue readingDetailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)
Corporations must invest in at least five types of Social Media training for the corporation, they include: training for executives, for the core team “Center of Excellence”, for business units, for rank and file employees and often for partners. Our research has indicated that 37% of … Continue readingProgram Plan: Developing a Social Media Learning Program at Your Company
Companies Who Start With Implementation Are At Risk. In a frantic hurry to catch up with customers, companies often jump into social media without having a plan, which is a classic “leap before you look” approach. Soon, they find they are unable to scale as … Continue readingProcess: A Pragmatic Approach to Social Business
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months … Continue readingFramework: The Social Media ROI Pyramid
Most Companies Lack a Positioning Strategy Companies must be deliberate in their positioning efforts –rather than rely on the same way that’s been done in the past. Frequently, I meet with young technology startups that focus purely on the technology and features –and completely miss … Continue readingPositioning Matrix: Lifestyle, Pain, Brand, Product, or Features
At a recent engagement, I was asked to list out the benefits and risks for companies to participate and not, as you know, from our research on how companies connect with customers, the Engagement DB research found there are four types of companies: Wallflowers, Butterflies, … Continue readingMatrix: Risks and Rewards of Social Business
Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang). Situation: Twitter’s new redesign advances their user experience Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks. Overall, Twitters new … Continue readingFeature Showdown: Twitter 3, Facebook 4.
CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows … Continue readingCMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach
Social CRM Needed To Make Sense of Consumer Data. Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 … Continue readingMatrix: Brand Monitoring, Social Analytics, Social Insights
