After the recent social media brandjackings by Greenpeace of Nestle’s Facebook page, this was an important area that required more research. Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly, I believe they are more organized and sophisticated than the average brand -giving … Continue reading(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue
Social media doesn’t scale. That’s right, social media doesn’t scale. Consumers will only increase their adoption of social technologies, most social networking data shows this is going ‘up and to the right’. You can never hire enough community managers to manage your millions of customers … Continue readingForbes: How To Create A Customer Advocacy Program
Left: Pepsi launched a bold social marketing play, find out what went well –and what opportunities were missed. Greetings, fellow strategists, In my latest column for the Forbes CMO Network (you can read all my Forbes pieces) I analyzed Pepsi’s big push into social. Also, … Continue readingForbes: Super Bowl, A Missed Opportunity For Pepsi
Here’s my latest column in Forbes, which I’ve also posted below. I’m leaning on naming this CMO focused column “The Connected Customer”, which appears to be a theme, what would you name it? A Year In Review: 2009 Social Marketing Trends The connected customer leaves … Continue readingForbes: A Year In Review: 2009 Social Marketing Trends
Forbes CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals. At a more detailed level, this … Continue readingSocial Technology Impacts Every Customer Touchpoint
I’m very thankful that Forbes has extended me an offer to be a regular contributor discussing emerging technologies for the evolving customer strategy. CMOs are hungry for information. The information landscape is in flux, consumers are more empowered as they assert control using social technologies. … Continue readingInsights for CMOs: A Column For Forbes
