| View | Upload your own The humorous and thoughtful Redmonk Analyst Michael Cote’ has put together this infotaining slideshare on how to deal with analysts. Here’s a tip to vendors, if you’re briefing me, be sure to ask me questions and get my take, … Continue readingSlideshare: Dealing with Analysts (From Redmonk)
Blogging the status of my research agenda has become an efficient way for me to communicate with the market I cover, as well as signal to clients new areas of expertise. Fortunately, much of the market I cover (or their PR firms) read this blog … Continue readingStarting the Forrester Wave: White Label Social Networks and Community Platforms (Part 1/4)
Well of course I have my answer, but I’ve come to realize there’s a lot of misconception out in the market as to what we really do. Rather than me tell you, I’d want to first learn what you think, so perhaps we, as an … Continue readingWhat Do Analysts Do?
If you’re a Forrester client (many readers here are) I’m encouraging you to exercise your right as a customer. If you’ve read the Groundswell, then you’re familiar with the term Embracing, in which employees and customers work together to build next generation products and services. … Continue readingPlease Rate my Reports
As an analyst at Forrester focused on Social Computing, I’m creating an online catalog for clients that lists out the many players in the White Label Social Networking space, a market I’ve been covering before I even joined the company. If you work at one … Continue readingForrester Underway to Catalog the White Label Social Networking Space
About my use of social media in my research I use my blog, (and other social media tools like Twitter) as a percentage of my research methodology (around 15%), it’s not the only contributing factor but is an effective way of me using a real-time, … Continue readingFindings: What you said you wanted in a White Label Social Networking Vendor
NOTE: The weighted findings are now available on this followup post. I’m preparing for an upcoming report to help segment out the many vendors in the White Label or Private label social networking industry. Essentially, these companies allow brands to create their own social network … Continue readingWhat do you look in a White Label or Private Label Social Networking Vendor?
Above Image: I use the Large Ruled Notebook by Moleskine. I’ve got a pretty intense schedule, in the past I’ve written about the many tasks of an analyst in the day job, and I also spend time being in the conversation by maintaining this blog, … Continue readingCareer Tips: How I stay organized
Perhaps you’ve read my informal analysis on Target and Wal-Mart’s Facebook campaign that I did last year, well Forrester has asked me to formalize a report in the spirit of a formalized community review scorecard. I’m seeking examples of Social Network Marketing campaigns (there hundreds, … Continue readingUpcoming Research: Social Network Marketing Campaigns
The question many marketers are trying to answer now, is “Who do people trust?” I’ve been spending more and more time pouring over data, medium usage, behavioral and preference data for clients, and am learning more and more about how humans behave on the web. … Continue readingWho do people trust? (It ain’t bloggers)
