Below, you can access a video of me presenting the highlights of my latest research on social business maturity. Above: Click image to access video. Thanks to Jonathan Gourlay of Search Content Management for interviewing me after my keynote at KMWorld in DC, discussing our … Continue readingVideo Interview: The Hierarchy of Social Business Maturity
Traditional Communications Disrupted: Bigger, Faster, Riskier. The rise of social technologies over the last few years has impacted the corporate communications department the first and often most severe. From angry bloggers to ratings and reviews these departments were some of the first to respond, and … Continue readingCorporate Communications, Disrupted, Yet More Important Than Ever Before
While I’m comitted about tracking the roles in the social business space, earlier last week, I asserted that if the Corporate Social Strategist does their role well, it goes away, it drew quite a bit of dialog. The hires in the social business space continue … Continue readingPeople on the Move in the Social Business Industry, Nov 20, 2011
The social software space has been conducting some interesting marketing techniques, and I’m here to comment on what I’ve seen. Being an attendee at dozens of shows a year, also receiving more emails than I can count from these vendors, I wanted to provide a … Continue readingThe Peculiar Marketing Trends Among The Social Software Industry
Companies are frequently misguided by relying on fan and follower count as the primary measurement for their social media investments, instead they must focus on the outcomes of these fans and followers. We wouldn’t buy a car without looking under the hood, or buy a … Continue readingNumber of Fans and Followers is NOT a Business Metric –What You Do With Them Is
It may surprise you, but a sign of a mature social business is to allow negative customer reviews right on the homepage. Hard pill to swallow? Absolutely. Many brand managers, CMOs and CEOs will resist tarnishing the brand, yet savvy social strategists know to enable … Continue readingAspiration: Trusted (Negative) Customer Reviews on your Corporate Homepage
One thing that surprises many, if the Corporate Social Strategist does their job well, it goes away. Don’t believe me? Fine. But this isn’t just my opinion, it stems from research, In fact, I encourage you to first read the Career Path of the Corporate … Continue readingWhen The Corporate Social Strategist Role Goes Away
For the first time, I received an email from a recruiter seeking a social strategist with 10 years business experience (not just social) an MBA and ability to manage a team of 10 for a total comp of $350-400k. That’s a far stretch above the … Continue readingPeople on the Move in the Social Business Industry, Nov 12, 2011
I’m continuing my perspective on open management. In fact, one thing I tell my team of CEOs is that they should never ever have to hide that they’re going on job interviews for future companies from me. At previous companies, I remember having to quietly … Continue readingMindset: Never Hide Job Interviews
The old business mindset is that employees report up to a boss, and I think that mindset is old and needs to die a quick death. In fact, the way that companies should re-think management is that all employees are self-empowered, and like their own … Continue readingMindset: Your Boss is Really Your Client
