Altimeter Group is doing thorough research on the role of the Corporate Social Media Strategist. I’ve got bits of data below, and a bunch more coming. Who are these people? The Corporate Social Media Strategist are are decision makers of social media within an enterprise corporation over social media programs. In fact, I have a growing list of actual Corporate Social Media Strategists right here. Our research will involve surveying them, analyzing job descriptions, analyzing LinkedIn Profiles, looking at HR salary information. Beyond that, we’ve completed 49 interviews over the past few months of strategists and those they work with, that’s right, 49 to find out what works and what’s keeping them up at night. Teaser Data: Here’s what Employers … Continue readingUpcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?
Trend: Corporate Websites and Social Networks Begin Integration For over three years, it’s been argued that corporate websites were irrelevant since they were separate from consumers who were making decisions with each other on social networks. Since then, we’ve discussed a vision of how corporate websites and social networks would integrate (roadmap: see these 8 stages of integration) and today, the tools and technologies are finally here to make that happen. There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Yet, despite the options, I’d like to discuss an … Continue readingResearch Note: Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking for a few years. People on the Move in the Social Business Industry Kaiser Kuo, a respected global peer, founder of China’s iconic rock band Tang Dynasty, has joined the Chinese and Japanese search engine company, Baidu Inc., and serves as the international media public relations director of the investor relations department. Michael Chin, who I’ve worked with extensively on projects joins SocialFlow VP, Marketing He’ll focus on … Continue readingPeople on the Move in the Social Business Industry: Sept 21, 2010
At a recent engagement, I was asked to list out the benefits and risks for companies to participate and not, as you know, from our research on how companies connect with customers, the Engagement DB research found there are four types of companies: Wallflowers, Butterflies, Selectives and Mavens –clearly not all are doing it. The scope of this matrix “Social Business” is when a company and their employees engage with customers in the social web, where customers, competitors, and prospects are already talking. In 2010, it’s assumed the conversation in your market in the social web is already happening. Like all investments, there are risks and rewards, use this matrix to help decision makers understand the downsides and upsides by … Continue readingMatrix: Risks and Rewards of Social Business
Are you struggling to measure the ROI of your social business efforts? Can’t get more resources? Unable to link your social media efforts to where your ecommerce is already happening? Have you been asked by management “How does social media impact the top line?”, chances are, you’re being asked that now. We’re just a few weeks from Altimeter’s first conference “The Rise of Social Commerce” where we’ll be exploring first hand with brands on stage how companies are going to use social media to actually drive revenue. Please join me, and other pioneers at “The Rise Of Social Commerce”, taking place October 6-7th at the Four Seasons in Palo Alto, we’ll hear about best practices from expert practitioners like Best … Continue readingFinally, Social Media ROI at our Intimate Event: ‘Rise of Social Commerce’
Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang). Situation: Twitter’s new redesign advances their user experience Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks. Overall, Twitters new features start to resemble some features of a traditional social network, beyond their simple messaging heritage. We took the key features from both social website and did a comparison and voted on the stronger player. Above: Click image to see notes about the new Twitter features. Comparative Matrix: Feature Showdown Between Facebook and the New Twitter Feature Facebook Twitter Verdict 1) Content Stream Intelligent stream provides relevant content based on Facebook’s proprietary algorithm called “Edgerank” … Continue readingFeature Showdown: Twitter 3, Facebook 4.
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which go back a few years. People on the Move in the Social Business Industry Razorfish, named Andrea Harrison National Social Influence Marketing Lead. In her role, Harrison works with other Razorfish social practitioners to help chief marketing executives embed social across all consumer touchpoints, from customer acquisition to retention efforts. I’ve spoken to Andrea shortly after she started her role and was impressed with her pragmatic, sensible approach. Daniel Schmidt CBS … Continue readingPeople on the Move in the Social Business Industry: Sept 8, 2010
Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to seven or more of these ten criteria. We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”. We’ve come to learn which companies are advanced and why. Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement. How to tell if your Company is Advanced: 10 … Continue readingHow to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity