Weekly Digest of the Social Networking Space: July 2, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 2, 2008

How Sony Electronics Reaches Online –and Offline– with Bloggers

Although many brands forget that what happens offline echoes online, Sony is using a combination of digital and in person evangelism for a powerful concoction. Last night, I had dinner with Sony Electronics President Stan Glasgow and Top Blogger, Rick Clancy who publishes on the … Continue readingHow Sony Electronics Reaches Online –and Offline– with Bloggers

Who has more data about Gen Y: Facebook or the US Government?

Lately, I’ve been focusing on Baby Boomers, and even managed to anger and insult one of this prestigious generation. Now, I’ll turn my attention to Generation Y, also known as the millennials, digital natives or the MySpace/Facebook generation. I realize that some don’t like this … Continue readingWho has more data about Gen Y: Facebook or the US Government?

Findings: Why Companies Should Talk to Customers

ExpoTV recently ran a research study to determine how do consumers relate to each other. While this isn’t Forrester Research, so I will not defend, nor explain their methodology. It’s rare that analysts point to research other than their own, if I put your interests … Continue readingFindings: Why Companies Should Talk to Customers