How technology enables companies to connect with customers
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, … Continue readingResources: Converged Media, Integrating your Paid, Owned, and Earned
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, … Continue readingSocial Business Buyers Invest in Scaling
Dear Brands,I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy. I bought it and I bought it again. But now, that’s about to change. I don’t want to buy from you directly. I … Continue readingDear Brands, Our Relationship has Changed
Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods rather than buying them from you! Do you want to know why? We’re conducting research in a pragmatic method to find out why. … Continue readingThe Three Market Drivers: Causes for the Collaborative Economy
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded … Continue readingAltimeter Research: Social Business Spreads Across The Enterprise
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter.What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. [Collaborative Economy is next phase of … Continue readingThe Next Phase of Social Business is the Collaborative Economy
A market opportunity for the innovative entrepreneur and visionary venture capitalist, a new market, waits to be charted. Opportunity for Enterprise Software in a New Category I see a market opportunity and I want to get the word out to entrepreneurs and innovative brands. The … Continue readingBlue Ocean Opportunity: Branded Collaborative Economy Software
Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies. In fact, our list of Content Marketing Software startups has resulted in calls from VCs, press, brands, and potential competitors. We also … Continue readingAltimeter Open Research: Organizing for Content Marketing
Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy. I’m personally proud, that our research team can come together as one unit to do this, and look at many technologies and identify broader themes as a … Continue readingAltimeter’s Four Disruption Themes for Business
Altimeter conducts research on new markets. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned). In our research reports, … Continue readingIndex: List of Content Marketing Software Vendors
