People on the Move in the Social Business Industry, May 24, 2012

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Keith Trivitt joins MediaWhiz as Director, Marketing and Communications Keith will direct MediaWhiz’s corporate social media, communications and marketing strategy, helping to build and promote the digital media agency’s various business units across a variety of social media and digital marketing channels. Ryan Ruud joins Four51, Inc. as Director of Marketing & Communications and will lead online marketing … Continue readingPeople on the Move in the Social Business Industry, May 24, 2012

Video: Scaling your Social Business

A few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world’s top brands to discuss social business.   Kicking off the day, I shared Altimeter’s research on how advanced companies are scaling their programs –and avoiding programs that will slow them down.  A few key points we iterated: Being prepared in advanced with: the proper policies, teams, roles, and education programs. These are the foundation needed to build a Center of Excellence. Advanced corporations have enabled their business units to deploy social –once they’ve provided the right training, process, then technology (in that order) Savvy companies are developing a social support … Continue readingVideo: Scaling your Social Business

People on the Move in the Social Business Industry, May 11, 2012

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Although I’m a few months behind this, first of all, congrats to Mia Dand (twitter, linkedin) is Director, Global Social Media at Symantec, focused on building and leading social media strategy for Symantec’s Consumer Business. Includes content, campaigns, analytics, social commerce, and COE.  I’ve worked with her at her prior employer HP and excited to watch her continued growth. Kelby Johnson … Continue readingPeople on the Move in the Social Business Industry, May 11, 2012

A New Category Defined: Social Performance Software

A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, Radio, SEO and other marketing mediums are now moving to the social space.   Read my definitive post on Mashable to learn how this impacts not only brands, but also Facebook and my long term predictions on how this will play out. Market Needs Companies are struggling to scale to keep up with all the conversations in this space, secondly, the noise is becoming deafening with everyone from consumers to brands all shouting in social … Continue readingA New Category Defined: Social Performance Software