How technology enables companies to connect with customers
I’ve helped dozens of companies define their social media strategy based on research. Often, we conduct custom research efforts to evaluate first if their customers are using these tools (technographics) then we often talk with many stakeholders to find out their thoughts on social media. … Continue readingCulture, the Great Influencer on Corporate Social Media Adoption
Left: Lithium’s Insight Report provides brands with key community attributes, and automated recommendations. Measurement is more important than ever I was briefed by Lithium, one of the vendors in my Community Platform Wave report, of their Insights listening product, which they announced today. In the … Continue readingMeasurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’
Thank god for the recession, as now the social media gurus are on the way out. One of the challenges of the social media industry, oh, and in case you haven’t noticed, there are a lot of challenges, is that self-proclaimed gurus have appeared from … Continue readingExpulsion of the Social Media “Gurus” –Impacts of the Recession
You’ve heard of demographics (who people are) and psychographics (what they care about) but now, you must be aware of technographics (how people use technologies) Forrester is known for it’s success with our consumer social technographics, how buyers use social media in their lives. Just … Continue readingData: B2B Buyers and Technology Decision Makers use Social Technologies
I’m having good success working with StudioNashVegas, and based on your feedback from a while ago, we’ve slowly made the changes you’ve suggested. Being a community guy, I’m working with you all to decide on what’s best for the upcoming redesign –of course, I factor … Continue readingFeedback Session 2: Web Strategy Redesign
I haven’t published an “on the move in the social media space” in a while, in fact nearly 2 months. Why? Things really slowed down, and I received far less submissions, the recession is taking it’s toll. Despite there being many layoffs in the startup … Continue readingPeople on the Move in the Social Media Industry: Feb 23, 2009
I’ve been receiving many inquiries from friends, colleagues, and even family about Facebook’s third privacy debacle over it’s Terms of Service. The first two were turning on the news page and showing people network activity, and the second was the Beacon advertisement issue. Now, this … Continue readingDid You Delete Your Facebook Account?
I just finished reading (although some parts I skimmed, like the data tables) Techcrunch’s 2008 Year In Review a report they recently published at a fee, although the executive summary is available for free. Techcrunch is monetizing Crunchbase, their wiki/database of companies and funding, and … Continue readingReview: Techcrunch’s 2008 Year in Review Report
Above: The Social Technographics of Baby Boomers. Need to understand more about technographic ladder? read this handy key. I recently published a report on how baby boomers use social technologies based on our social techngraphics research. While my parents aren’t yet on Facebook, you’d be … Continue readingHow Baby Boomers Use Social Media
Yesterday, Cece, who also blogs about getting laid off, did an analysis of the PR firms that are are –and are not– using social media for their own corporate agency use. It’s surprising that many of the top PR firms didn’t have a corporate presence … Continue readingWalking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess
