How technology enables companies to connect with customers
One of the top 10 questions in social media marketing asked is “How do we kick start our community?” This post aims at providing some resources for brands that are preparing their community strategy. The old adage of the field of dreams isn’t true -if … Continue readingHow To Kick Start A Community –an Ongoing List
Facebook’s stats page indicate that they’ve 250mm uniques users, with 120mm unique visitors per day. I rarely believe numbers provided by vendors as they can easily be stretched so it’s important to compare third party data sources. Looking at just one source is never enough, … Continue readingData Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)
Left: Several Press, Analysts, and Bloggers met with executives from Cisco and Warner using Telepresence from NY, SF, to San Jose. Cisco’s Eos (their community platform for media brands) landed an enterprise wide deal with Warner Music. Attendees included John Chambers, CEO of Cisco, Dan … Continue readingAs Media Brands Build Their Own Communities, They Must Evolve Their Business Model
Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities. This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself. You can … Continue readingPodcast: Understand Facebook Connect for Business
I’ve participated in dozens of online and virtual events, including created my own, below is a playbook to think about virtual events as they intersect with the social web. While the scope of this article is focused on online virtual events, many of these tips … Continue readingWeb Strategy: How To Integrate Social Technologies with Virtual Events
Update: CNN, Financial Times, NYT, and BusinessWeek captured my thoughts in their articles. Facebook makes a play and acquires Friendfeed, a sharing and aggregation tool that helps people find out what their friends are doing. Read Friendfeed’s announcement, and Facebook’s blog post. A few months ago … Continue readingFacebook Acquires Social Veterans in FriendFeed Deal
Culture View more presentations from reed2001. What makes a company successful with their employees, partners, and customers? Culture is perhaps the biggest driver. I spent time reading these slides (you should invest 10 minutes) to understand what makes Netflix so unique. Out of these drivers, … Continue readingSlideshare: How Netflix Fosters A Culture Of Success
Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following … Continue readingPeople on the Move in the Social Media Industry: August 7, 2009
I recently spoke to a brand that sells women’s products, and told me that a few bloggers approached them to sponsor their travel costs to attend uber popular Blogher. This particular brand didn’t accept the offer, but I do know of others, such as Intel … Continue readingWhen Bloggers Have Their Own Agents
I spent Sunday afternoon with my good friend Matt (he’s left a comment below), who’s a true internet marketer, and approaches social tools like that too, looking for direct and immediate returns. He was talking about how to generate direct revenue through a blog, and … Continue readingMonetizing a Blog: Two Schools of Thought
