How technology enables companies to connect with customers
Brands confused by choices on how to deploy social media programs I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding if social media efforts should be setup by brand, vs product … Continue readingMatrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location
Recently, I spoke to a crowded room of senior marketers at a CPG retailer, one of the executives asked “What’s an indicator a company is advanced in the social space?”. I gave three answers, and one of them was “Developing a thriving unpaid advocacy program … Continue readingFramework: Rings of Influence
Many Brands That Adopt Social Are ‘Throwing Away’ Hard Earned Traffic Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort. In particular, many brands are putting ‘social chicklets’ on their homepage to “Follow us … Continue readingMatrix: Evolution of Social Media Integration and Corporate Websites
It’s only been one month since my last “on the move” and the submissions are increasing in quantity. There appears to be either a trend of a lot of job movement right now, or the notoriety of the on the move series is increasing. I’m … Continue readingPeople on the Move in the Social Media Industry: March 27, 2010
In case you haven’t been watching, Nestle’s Facebook Fan page has been overrun by critics around deforestation, sustainability and poor social media relations. While this isn’t the place to have a discussion on sustainability, let’s look at the ramifications this has to society, brands, fans, … Continue readingCrisis Planning: Prepare Your Company For Social Media Attacks
Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of … Continue readingList of Social Media Management Systems (SMMS)
18 Use Cases That Show Business How To Finally Put Customers First Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. … Continue readingAltimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management
Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming … Continue readingRoadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter
JESS3 / The State of The Internet from Jesse Thomas on Vimeo. Numbers are powerful, but only if they provide context to the changes in our life. This above embedded video (if you don’t see it, click here to the blog post) has been created … Continue readingA Sense of Scale: Social Networking By The Numbers (Video)
Yesterday, we had the second in a three part webinar series about social strategy. The first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so be sure turn it up) are intended to … Continue readingDeveloping a Social Strategy: Slides and Webinar Recording –Share It
