How technology enables companies to connect with customers
I’m writing from a Jetblue flight from Austin back to Silly Valley, it’s a great chance for me reflect on what happened in the last few days at SXSW and sober up both from last night’s party and the excess of stimuli –they both require … Continue readingSXSW 2011: Great for Networking, But No Technology Breakthroughs
How do the biggest and most successful corporations spend on social business? We aimed to find out. These “wealthy” (which deemed by annual revenues) corporations spend comparatively more on customer facing social business efforts than most other corporations, yet the overall subtotal of spending is … Continue readingData: How Wealthy Corporations Spend On Social Business
We’re very pleased that Brian Solis joins the Altimeter Group as a Principle focused on business strategy, training, change management, metrics. Read Brian’s post, Flying to a Higher Altitude with Altimeter Group. I’ve known Brian in the social business (it wasn’t called that, backthen) space … Continue readingBrian Solis Joins Altimeter Group
Left: View of our spacious headquarters, The Hangar, in San Mateo. We’re poised and ready for more growth. To meet the demand of our clients and new clients, Altimeter Group is continuing to hire since we formed up a firm in August, 2009. We have … Continue readingAltimeter Group: We’re Growing
My career mission since I launched this blog several years ago when I was running social at Hitachi (Shel Israel is writing a book about the early days) is to focus on how companies use web technologies to connect with customers. Aligned with my mission, … Continue readingData: How Corporate Social Strategists Use Slideshare
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement … Continue readingPeople on the Move in the Social Business Industry: March 1, 2011
If you’re using Micromedia (Shish Kabob) tools as your primary tool for thought leadership, then your efforts are out of balance. Add longer lasting, higher impact, larger form content now (Steak) content to your mix now. Your Mix Is Unbalanced: Twitter’s Limited Features are Overloaded. … Continue readingExpand Your Social Media Mix: Twitter Alone is Not Enough
Although Naked Conversations (2006) and Groundswell (2008) were published a few short years ago, it feels like the case studies took place eons ago. The case studies in these books echo what early companies have done to move the needle forward from Dell Hell to … Continue readingSocial Business: It’s like the Internet in 1997
Last quarter, Altimeter hosted a conference on The Rise of Social Commerce, in which we release a research report based on interviewing dozens of companies who are integrating ecommerce with social media. This post has three embedded components: 1) The recorded webcast from a few … Continue readingWebinar Recording: Rise of Social Commerce (with Slides and Report)
Special Treatment of Select Customers Isn’t Anything New Just as companies have been treating wealthy customers, or customers who are more likely to spend more with preferential treatment, there’s no surprise that some companies plan to segment customers based by influence. As more consumer data … Continue readingKlout for Business: A Useful Metric –but an Incomplete View of Your Customer
