How technology enables companies to connect with customers
Like all other Investing, Invest in Social Business based on Market Research. Just as you would invest in your personal finances based on your family size, age, and market conditions you should be spending in social business with the same industry knowledge. With limited budgets, … Continue readingSpend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)
What’s the future of social business? I gave my industry forecast based upon upcoming research data, on the Silicon Valley show on NBC called Press:Here. Listen in to hear our discussion with Sarah Lacy (who has a new book about entrepreneurs) from Techcrunch, Richard Waters … Continue readingNBC Interview: Future of Social Business (Video)
Who has more information about US’s Gen Y? Facebook or the United States Government? Each time I ask this question on stage, most hands vote that Facebook has more information, although someone usually suggests the United States Governmant can obtain it if they need to. … Continue readingTo Understand Your Market, Harness The 7 Elements of Customer and Social Data
The following data and insights is just a subset from Altimeter’s recent in-depth report on the primary business decision maker in large corporations, please read the “Career Path of the Corporate Social Strategist” (Open Research) first. You’ll find the report is filled with data around … Continue readingBackground of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing
It’s hard to believe that this desire to thank those on the front lines in digital mediums between customers and companies took off so quickly. The first year, it was just a murmur online and now it’s spread on its own to physical events around … Continue readingWrap Up of 2nd Annual Community Manager Day: Voices Around the World #CMAD
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Jan 22, 2010
Yesterday, on a client call, I was asked if Quora was going to be relevant, and what businesses should do about it. I’m sure I’m going to get asked this more often, so I’ll put my answers down for all to see. If you’re not … Continue readingQuora for Business Not Allowed, But You Should Still Monitor and Respond
Companies Who Start With Implementation Are At Risk. In a frantic hurry to catch up with customers, companies often jump into social media without having a plan, which is a classic “leap before you look” approach. Soon, they find they are unable to scale as … Continue readingProcess: A Pragmatic Approach to Social Business
I was fortunate to attend yet another Forbes exclusive CMO Summit in sunny Palm Beach Florida at the Breakers Resort. Last year in 2009, we heard from CMOs that they had plans to increase their spending in social media –and they were preparing for growth, … Continue readingBehind Closed Doors: CMOs planning to Accelerate Growth for 2011
Below is my research agenda (which includes my research team Christine Tran and Andrew Jones) for the customer strategy group here at Altimeter Group. I’ll cross post this from the ‘Research Tab‘ on the upper right of my blog. Research, A Subset of the Web … Continue readingMy Customer Strategy Research Agenda: 2011
